4 Instagram Contest Ideas to Engage Your Followers

Then pick a random winner from among the likes, comment with the winner’s handle, and boom, you’ve created a contest. Use eye-catching images for your Instagram contest posts. If you do regular giveaways and start building a relationship with your audience, you can get more creative with your images. Get creative with your Instagram contest images. Selfies like this one from C2Fit’s contest not only offer useful engagement on Instagram, but also bring out fun, compelling images! Invite Instagram users to post photos with your products. Instagram selfie contests can also be effective for businesses without physical products. Be sure to announce the winner of your Instagram selfie contest. Luxe Fitness uses a combination of hashtag and voting to create regular contests for users, generating tremendous results. Whoever gets the most likes or votes wins!

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Do you want more engagement on your Instagram profile?

Have you considered rewarding your followers with a giveaway?

Instagram contests give people an entertaining reason to interact with and promote your business and products.

In this article, you’ll discover four types of Instagram contests that will engage your fans.

4 Instagram Contest Ideas to Engage Your Followers by Michael Georgiou on Social Media Examiner.
4 Instagram Contest Ideas to Engage Your Followers by Michael Georgiou on Social Media Examiner.

#1: Host a Like-to-Win Contest

One major factor in finding success on Instagram is getting those magic likes to start rolling in. A “like to win” contest is an easy way to do that. Simply post a contest image (usually a graphic explaining the contest) and tell people to like it to win. Then pick a random winner from among the likes, comment with the winner’s handle, and boom, you’ve created a contest.

When you post the contest image, add several related industry hashtags to capture an audience and don’t forget to include #contest and #giveaway, which will help you get some followers quickly. A great contest with a compelling prize can dramatically expand your audience on Instagram.

A series of like giveaways is the best way to go, because it helps build momentum. One-offs tend to be less effective. People will come back again and again to your page if you offer contests regularly. Regular giveaways give followers lots of chances to win, and more importantly, multiple chances to engage.

Below is a perfect example of a like contest: clear rules, a cool image, and a well-communicated timetable. It’s important to require entrants in like contests to also like your page, in addition to liking the image.

Use eye-catching images for your Instagram contest posts.
Use eye-catching images for your Instagram contest posts.

Contest images don’t always have to show the product. If you do regular giveaways and start building a relationship with your audience, you can get more creative with your images.

Get creative with your Instagram contest images.
Get creative with your Instagram contest images.

A simple like contest on Instagram can help you quickly create excitement around and interest in your page. The best part? It’s easy for everyone!

#2: Launch a Selfie Contest

In a selfie contest, you invite people to post photos of themselves using your product, posing in unique locations, or showing off your logo all over the city.

Selfie contests on Instagram do a wonderful job of connecting your audience to your product and putting social context around your marketing. There’s no better example of personal engagement with a product than through a selfie contest.

Be creative! Selfies like this one from C2Fit’s contest not only offer useful engagement on Instagram, but also bring out…

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