5 Things You’ve Been Told About Social Marketing That Just Aren’t True. 5 common social media marketing myths 1. As a marketer, it’s tempting to measure your social media strategy by the size of your audience But keep in mind that just because someone is following you, it doesn’t mean they’re reading everything you post. Followers are a good metric, but an even better one is engagement. At the end of the day, engagement-oriented metrics like MRMs say a lot more about how well you’re doing on social media than vanity metrics like your number of followers. You have to keep everything online If you never have any face time with the people who actively engaged with your brand you might as well be a robot. You need to be active on every social media platform It’s awesome to see brands put in the effort to be on every platform—it shows that they take social seriously. It’s too late to learn social media A lot of businesses might think social media is reserved for the younger generation. While we could sell you on the benefits of social media for your business—we’ll tell you that there’s plenty of support available online if you want to learn more about platform functionality, analytics tools, or even the more abstract social media marketing concepts. We have our very own online learning institution, Hootsuite Academy, which provides industry-recognized social media training and certifications.
Social media is ever-changing, evolving, and taking on new roles in the world we live in. That means it’s also changing the way we do business.
Although it’s definitely picked up in the last few years, the idea of social media marketing for your business has been around long enough to have spurred a few misconceptions.
We’re here to debunk a couple of these myths.
5 common social media marketing myths
1. You need a lot of followers to be successful on social media
Followings are great—it means people like your brand enough to subscribe to your feed and get regular updates.
As a marketer, it’s tempting to measure your social media strategy by the size of your audience But keep in mind that just because someone is following you, it doesn’t mean they’re reading everything you post. Followers are a good metric, but an even better one is engagement.
At Hootsuite, we track a metric that call “Meaningful Relationship Moments” or MRMs. We use it to measure the positive impact that our engagement efforts are having on the business.
We define an MRM as a social media interaction with a customer, prospect, or community member that results in an observable positive change in sentiment or behavior.
At the end of the day, engagement-oriented metrics like MRMs say a lot more about how well you’re doing on social media than vanity metrics like your number of followers.
For more information on what kind of metrics you should really be looking for, check out our post on social media metrics that really matter.
The lesson is here is to make sure your audience is actually engaged with your social media activity. Pay closer attention to your engagement metrics—this could be shares, Retweets, or replies.
2. You have to keep everything online
If you never have any face time with the people who actively engaged with your brand you might as well be a robot.
It’s valuable to put a human face on your business—your customers will be more likely to connect and trust your business with their time and money. And they’ll be able to associate your brand with actual people.
As a tech company, Hootsuite is primarily…
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