Hands-on social media. UD social media program partners with school gardening nonprofit organization This spring, participants in the University of Delaware’s Social Media Marketing Strategy Certificate program will grow their social media expertise while helping a gardening education nonprofit organization perfect its online brand and social media initiatives. The UD program will team up with Healthy Foods for Healthy Kids (HFHK), an outreach program that helps Delaware schools integrate vegetable gardening programs into their science curricula. “Healthy Foods for Healthy Kids is a very small nonprofit that has brought gardening education to more than 10,000 Delaware public school students,” says founder and president Thianda Manzara. We're very excited about the opportunity to work with UD's social media class to develop a sustainable plan that will allow us to expand our audience and increase engagement.” Participants in the UD program will work directly with HFHK as a real-world case study to apply the social media and communication tools taught in the program. "Part of what makes this course so unique is the hands-on experience that students are able to have thanks to our partnerships,” said Holly Norton, director and lead instructor of the UD certificate program. In addition to Norton, who is digital content manager in UD’s Office of Communications and Marketing (OCM), the faculty team also includes program founder Meredith Chapman, director for digital communication at OCM, and Sarah Goldfarb, digital content specialist at OCM. Joining them are Matthieu Plourde, a freelance instructional designer and educational technology consultant, and UD alumna Lisa Ford, director of digital marketing at Capital One. The Social Media Marketing Strategy program is offered through UD’s Division of Professional and Continuing Studies. UD students and UD alumni are eligible for a discount when enrolling.
UD social media program partners with school gardening nonprofit organization
This spring, participants in the University of Delaware’s Social Media Marketing Strategy Certificate program will grow their social media expertise while helping a gardening education nonprofit organization perfect its online brand and social media initiatives.
The UD program will team up with Healthy Foods for Healthy Kids (HFHK), an outreach program that helps Delaware schools integrate vegetable gardening programs into their science curricula.
“Healthy Foods for Healthy Kids is a very small nonprofit that has brought gardening education to more than 10,000 Delaware public school students,” says founder and president Thianda Manzara. “We are very good at what we do, but we are not PR or social media experts. We’re very excited about the opportunity to work with UD’s social media class to develop a sustainable plan that will allow us to expand our audience and increase engagement.”
Participants in the UD program will work directly with HFHK as a real-world case study to apply the social media and communication tools taught in the program. Participants will present HFHK with a comprehensive strategy, including platforms, audience analysis, content calendar, and social media marketing campaigns.
The Social Media Marketing Strategy Certificate program begins Feb. 14 and covers such topics as establishing a brand online and determining the right social media platforms; engaging an audience with rich, fresh and relevant content; using best practices in crisis management; and launching a product,…
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