Branding Boot Camp: How to Build a Tactical Marketing Plan

Branding Boot Camp: How to Build a Tactical Marketing Plan

Opinions expressed by Entrepreneur contributors are their own. ICYMI, I had a branding issue when I first met marketing expert Kathleen Griffith. In part one of our special series, I learned about fragmentation. Griffith encouraged me to pick one area of my business to focus on and she gave tips on how you can get do that, too. Then we delved into what I needed to develop a brand strategy and the importance of knowing your company's core values. In this episode, Griffith walks me through how to build a tactical marketing plan and has homework assignments that may help you as well. Watch more videos from Jessica Abo on her YouTube channel here. Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre. Watch video from our network partners on demand on Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.

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Opinions expressed by Entrepreneur contributors are their own.

ICYMI, I had a branding issue when I first met marketing expert Kathleen Griffith. In part one of our special series, I learned about fragmentation. Griffith encouraged me to pick one area of my business to focus on and she gave tips on how you can get do that, too. Then we delved into what I needed to develop a brand strategy and the importance of knowing your company’s…

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