You'll learn how to monitor the techsphere to find new social networks, create great content, and establish a social-influencer marketing strategy that will expand your audience. Here are some that have consistent coverage on new technologies and platforms: Set up Google Alerts to monitor the mention of certain keywords on those news sites: e.g., "social platform launch" or "social network." You'll find new marketing ideas and emerging technologies to investigate and experiment with. He got his start by creating content on the (now shut-down) Vine, building an audience there before moving to YouTube. As well as creating great content, you've got to work within the context of the platform. Set aside time on a daily basis to engage with the platform. That way, you and your target influencer reach each other's audiences by delivering content you've both created. Start the relationship by commenting on their work and mentioning them in your work. In the beginning, keep an eye on the following: Follower growth: How fast are you growing your follower count every month? The performance of those metrics indicates how well an emerging platform is growing.
Don’t you hate it when you hear success stories of brands that made it big on Facebook, Snapchat, and YouTube before those platforms were even popular?
By the time the masses—and other marketers—catch on, those first-mover brands already have followings and programs set to launch.
You wish you’d got in on the action. Then you try to play catch up, but the gold rush has passed you by.
Look at the rapid growth of Instagram, for example. It went from 1 million to 10 million users in just under a year:
In this article, I’ll share a framework for tapping into emerging platforms before they become popular.
You’ll learn how to monitor the techsphere to find new social networks, create great content, and establish a social-influencer marketing strategy that will expand your audience.
Step 1: Monitor tech news
If you hear about new social platforms from mainstream news, you’re too late. That’s why it’s important to listen for social buzz through more niche channels.
Product Hunt is one of the most popular communities for upcoming technologies. Make reading it part of your daily routine, and you’ll discover the launches of new platforms. You might even find cool new tools to solve current marketing challenges.
For example, Ello recently announced the new version of their social network for artists. If you’re trying to target other creators, this could be a great platform to begin engaging with before attention becomes saturated.
“Product Hunt traffic is massive, and its community is large and passionate. Furthermore, many PH members are influential in their professions. They are investors, authors, entrepreneurs, and the press, among others.”
Tech news sites are also prime spots for keeping up with social news. Here are some that have consistent coverage on new technologies and platforms:
Set up Google Alerts to monitor the mention of certain keywords on those news sites: e.g., “social platform launch” or “social network.” Setting up alerts will automate the discovery process, saving you time.
Of course, it’s wise to keep in touch with the tech industry—especially as marketers. You’ll find new marketing ideas and emerging technologies to investigate and experiment with.
Finally, check out the social networking category on the App Store occasionally. Look at the featured apps, as well as the top (free) charts.
Step 2: Create outstanding content
Many Internet celebrities got their name by consistently creating great content on new platforms.
B2B marketers can learn a thing or two from social influencers. Consider Jake Paul. He got his start by creating content on the (now shut-down) Vine, building an audience there before moving to YouTube.
His audience followed him, giving him a huge head start and an edge on the platform’s algorithm. The controversial YouTuber now has nearly 16 million subscribers.
Jake is a great example of the strategy I’m outlining here. Although emerging platforms may have a nascent audience, they can quickly…
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