I’m going to show you everything you need to know to set up your call tracking analytics dashboard and track offline calls with online data. The problem is many businesses don’t track their offline calls with online data, which makes it virtually impossible for them to determine the true budget needed for marketing their business. This is a feature known as “click to call.” As long as you manually tag each phone number listed on your site, you can rest assured that your phone numbers are enabled for the “click to call” feature. This software tracks phone calls from both online and offline marketing campaigns, as well as PPC keywords. Monitor overall call volume Call tracking records the total number of phone calls you receive, which eliminates the need for you to keep track of this information yourself. On it, you can view total calls, average duration, missed calls, first-time callers, leads, and your qualified call rate. Log every missed call As many as 85% of people who don’t receive an answer during their first call won’t call back. These are the call details that will be available to you: Start time End time Status (missed or received) Caller area code Phone cost Call type View the Status details to find out how many calls you’re missing overall. Calls convert more often than web leads because callers are usually more qualified of leads than web leads are. Choose a call tracking service that works best for your business needs.
The total number of calls to businesses has been growing and is only continuing to do so.
The hotel industry still receives more than a quarter of their reservations from over the phone.
And when compared to web leads, calls convert 10 to 15 times more often.
They’re much more important than you probably think.
But the problem is that many marketers and businesses don’t track the source these calls come from, so they aren’t able to attribute the conversions generated to a specific campaign.
In fact, by not tracking calls, you could be missing as much as 80% of your conversions.
Talk about missed opportunities!
Thankfully, there are marketing platforms and tools that can help you track these calls and the impact they have on your business in an easy and friendly way.
I’m going to show you everything you need to know to set up your call tracking analytics dashboard and track offline calls with online data.
But first, you need to understand what call tracking is all about and how it can benefit your business.
The importance of call tracking
Landline phones are a thing of the past. RIP.
But that doesn’t mean that people aren’t calling your business, especially since cell phones are everywhere these days. And it doesn’t look like that’s going to change any time soon.
Calls to businesses from smartphones will reach 162 billion by 2019.
Marketing efforts on social media and search engines lead to many users calling your business directly.
If you don’t track these leads, your campaigns won’t be as effective, and you won’t be able to improve their performance.
The problem is many businesses don’t track their offline calls with online data, which makes it virtually impossible for them to determine the true budget needed for marketing their business.
And there are so many call tracking services that you might not know where to even begin.
Choose a call tracking service that works best for your business
Not every call tracking service provider is created equally.
That’s why you need to look for call tracking software that can help you track the revenue and value tied to your calls.
If you aren’t already using Google’s call tracking features, you should be. Here’s why.
Use Google’s Call Tracking feature to track “click to call”
Have you ever searched for a business on your mobile phone and noticed that Google maps out nearby locations, lists store hours, and gives you directions?
As if that isn’t already helpful enough, Google even places a “Call” button next to each relevant result.
Once you click the call button, Google will automatically bring up the number of the business location you selected on your phone.
When you confirm the call by hitting the second “Call” button, your call will officially begin.
This is a feature known as “click to call.”
As long as you manually tag each phone number listed on your site, you can rest assured that your phone numbers are enabled for the “click to call” feature.
To mark phone numbers on your site as links, you can use the following code:
NIST Telephone Time-of-Day Service
<a href=”tel:+1-303-499-7111″>+1 (303) 499-7111</a>
Tracking conversions from phone numbers listed on your site is simple with a Google call forwarding number.
To use it, sign up for Adwords and create a minimum of one active campaign. Then, list a phone number on your site that can be tracked using Google Tag Manager.
Place the Tag Manager code on every page of your website.
This will fire up an event in Google Analytics that you can choose to set as a goal and then track conversions right from your Analytics dashboard.
This process can help you determine how well your ad clicks are leading to the number of incoming phone calls that you want to see.
Google’s call tracking features are great, but they’re not always enough if you want to know where you truly stand. So you might need a call tracking tool to help you out.
The good news is that most call tracking software providers offer free trials, so you can test them out at no cost before finding and committing to the one that works best for you.
Here are a few tools that you can try out in combination with Google Analytics to get the most out of your call tracking efforts, starting with CallRail.
Geo-route calls with CallRail
CallRail gives data-driven marketers all of the call analytics they need to help improve customer acquisition and drive leads.
This software tracks phone calls from both online and offline marketing campaigns, as well as PPC keywords.
Data insights can help you determine which campaigns are performing at their best, and you can even record calls to qualify leads or coach employees to boost conversions.
Geo-routing offered by this service can help you automatically route calls to different numbers by area code or zip code.
If you have different office locations in different areas, this helps to ensure that your callers reach the correct location when they first pick up the phone.
Custom call scheduling can help you customize call routing features depending on current employee availability or business hours.
That means you and your team will be less likely to miss calls or connect callers with the wrong staff members.
A 14-day free trial is available, and no credit card is needed to try this tool out.
Manage leads and web form tracking with WhatConverts
WhatConverts is a similar tool to consider that can help you keep track of offline calls.
With WhatConverts, you can track conversions and leads from phone calls and chats.
Conversions and leads are viewable by campaign, keyword, ad, landing page, and marketing source.
With this software, you can manage, sort, and filter leads to uncover what your best marketing channels are (and who your best leads are).
Call recording is also available, as well as web form tracking.
And a 14-day free trial is available.
PhoneWagon: the top-rated call tracking software
PhoneWagon has great ratings according to 2017 reviews from G2 Crowd.
It was rated number one in ease of use, quality of support, and ease of setup.
All of PhoneWagon’s plans include unlimited usage, and you can create a campaign in less than 30 seconds that uses local or toll-free phone numbers.
On your dashboard, you’ll see notifications and an overview of recent calls.
PhoneWagon offers a 14-day free trial. And no credit card is required.
Find in-depth insights with Call Sumo
With Call Sumo, you can identify which sales and marketing efforts are bringing in the most phone calls, qualified leads, and conversions.
Track marketing channels online and offline or try out the
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