Category: Content Marketing
Playing for Keeps: How Brands Should Use Gamification
When a brand gets it right, everyone can play along, and brands have started to get it very, very right.
The gaming trend was so effective that my age ...
Are Chat Stories the Future of Native Advertising?
“Mom’s Secret,” one of the many stories available on the chat fiction app Yarn, is actually sponsored by Skype.
Unlike more traditional forms of conte ...
Are Your Internal Comms Doing Enough for Your Brand?
You may know Six Flags Great Adventure as the site of the tallest roller coaster in the world, the venerable Kingda Ka, but I remember it as a company ...
How to Make Your Experts More Marketable
To find some instruction on marketing a brand’s experts, I spoke with Chris Gillespie, a writer in Contently’s network who often interviews SMEs.
I ha ...
Does Your Brand’s Content Sound Like It Was Put Through a Carwash of Lawyers? Here’s a Quick Fix (Video)
Marketers love to talk about creating an easy and delightful customer experience, but the truth is, a lot of branded content can be downright painful. ...
Why Generation Z Is Disillusioned with Social Media
At least once a week, a friend will announce that they’re taking a “social media detox.” They’ll deactivate an account (or at least delete an app) to ...
6 Dos And Don’ts of Brand Videos
Just like we preach about written content, telling a relatable story on camera will help your audience care about your product in a way that rote info ...
![How Content Takes the Stage to Change Brand Perception [Example]](http://www.marketinghub.today/wp-content/uploads/2018/08/how-content-takes-the-stage-to-change-brand-perception-example.png "How Content Takes the Stage to Change Brand Perception [Example]")
How Content Takes the Stage to Change Brand Perception [Example]
With its flagship property, MGM Grand, associated so closely with Las Vegas, few people realize how many properties the company operates (in Las Vegas ...
Why Using Data Is Essential to Your Success
Image credit: graphicstock Opinions expressed by Green Entrepreneur contributors are their own.
While marketing cannabis-related products and services ...
Traditional Networking Is Dead. Instead, Build a Community That Connects People.
There, they collaborate with investors, partners and mentors in an intimate, outdoor environment.
It’s interactive, it’s purposeful and it’s the new w ...