Category: Content Marketing
3 Areas of Focus for Consistently High-Quality Content
You don’t need to be perfect Now, it would be a mistake to think you have to be some kind of prize-winning author in order to create solid, interestin ...
Want to Prove Content’s Success? Stop Measuring It
What are you trying to measure?
Through CMI’s blog, books, workshops, and master classes, we talk about measuring content marketing by looking at “wha ...
12 Cutting-Edge Marijuana Marketing Tactics That Work
Remember when cannabis ads showed up in our social media feeds, and then, in what seemed like five minutes later, Facebook/Instagram and Google/YouTub ...
How to Find Business in a New Country With Smart Digital Marketing
For obvious reasons – with 4 billion people connected to the Internet, 3 billion social networkers and 5.1 billion phone users, the sky’s the limit.
B ...
Redesigned Snapchat Sees Users Drop by 3 Million for Quarter
Snapchat’s ad revenue is on the rise, but the company saw its first decline in users, according to the quarterly report it disclosed recently.
Daily a ...
CMWorld happenings – beyond the learnings
You can find all of this on our Happenings Page on our website, but here are a few more details below: Monday, September 3, 2018 Meet and Greet with t ...
How Successful Marketing Writers Plan Their Content
I never realized just how important it was to connect content with business goals until I had a particular conversation with a client.
What happens wh ...
31 Cringeworthy Content Marketing Things That Should Die
What about the one thing you expect to be going strong in 12 months?
But should they die or expect to be strong?
(Note: While we use “expect to be str ...
Ranking the 6 Most Accurate Keyword Research Tools
Our intention was to draw statistical correlations between between our keyword rankings and each tool’s organic difficulty score.
While Moz wins top-p ...
How to Decide If Your Idea Should Be an E-book or a Blog Post
That’s partly why I like Nicola Brown’s article on the role of a content marketer so much.
Best of all, she makes this argument in 1,400 words.
It onl ...