Category: Content Marketing

To get started, companies should take the time to do a SWOT analysis -- a strategic planning assessment that helps companies analyze strengths, weakne ...

[Case Study] Fifth Third Bank’s Success Creating an Enterprise-Wide Content Strategy

The marketing community is all too familiar with the statistic “65% of content that marketing teams produce is wasted.” But what can be done to preven ...

57+ Tools, Tips, and Examples to Make Your Writing Better

Long-form content service Codeless demonstrates its expertise by crafting long-form content for its brand such as this almost-3,000-word article, How ...

How to Design an SEO Quiz for Your Prospective SEO Manager

Use this guide to create an SEO skills test and hire the most qualified SEO Manager for your team! There was really no guidance available on what make ...

MozCon 2019: The Initial Agenda

While a few details are still being pulled together, topics range from technical SEO, content marketing, and local search to link building, machine le ...

Four Writing Lessons From Dr. Seuss: Create Instantly Memorable Marketing Copy

Could you create effective marketing copy by imposing limits on how you write—as Dr. Seuss did? For his best-selling children's book Green Eggs and Ha ...

5 Tips for Creating Your First (Successful) Online Course

Creating an online course is a great way to level-up your blog or website. Choosing a subject for your online course isn’t as simple as picking your f ...

The 7 Most Important Takeaways From the Contently Summit

At the 2019 Contently Summit, we wanted to focus on a different model. Over 200 people showed up to the PlayStation Theater in Times Square to hear fr ...

5 Conversion Copywriting Tactics That Turn Your Content Into a “Selling Machine”

Content ultimately comes back to one thing: helping customers find you, then trust you… so they can buy from you. That means many of the principles of ...

Craft a Deliciously Effective Content Marketing Strategy with a Farm-to-Table Approach