Category: Content Marketing

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How to Market to Moms: 5 Insights Brands Should Know (Infographic)

How to Market to Moms: 5 Insights Brands Should Know (Infographic)

With 85 million moms in the U.S., it’s safe to say their opinions are highly influential when it comes to making purchasing decisions for themselves a ...
Does Social Marketing Really Make Dollars and Cents?

Does Social Marketing Really Make Dollars and Cents?

We think about social media and lead generation but rarely do marketers talk about all of the different aspects involved with Digital marketing, which ...
3 Hard Moves Entrepreneurs Must Make

3 Hard Moves Entrepreneurs Must Make

Start with existing customers, but remember to keep in mind the type of customers you want to attract, too. Start off by clearly outlining the support ...
When to Push and When to Pull With Your Marketing

When to Push and When to Pull With Your Marketing

When do I push -- and when do I pull? The old-school approach of “push" marketing works well in the early stages of a business, where you need to get ...
3 Strategies to Reinvent Your Marketing and PR Playbook

3 Strategies to Reinvent Your Marketing and PR Playbook

Spark new interest in your brand among new and current customers. If marketers in your industry all gravitate toward a particular strategy or tactic, ...
Google Lens Ups the Ante on Image Search

Google Lens Ups the Ante on Image Search

Google Lens Earlier this week, at Google’s I/O 2018 conference, the search giant announced Google Lens, its latest rendition of image search based on ...
Google Lens Ups the Ante on Image Search

Google Lens Ups the Ante on Image Search

Google Lens Earlier this week, at Google’s I/O 2018 conference, the search giant announced Google Lens, its latest rendition of image search based on ...
Google Lens Ups the Ante on Image Search

Google Lens Ups the Ante on Image Search

Google Lens Earlier this week, at Google’s I/O 2018 conference, the search giant announced Google Lens, its latest rendition of image search based on ...
Offline Sales Tips for Online Merchants

Offline Sales Tips for Online Merchants

Many brick-and-mortar stores have found success in migrating online. Pure-play ecommerce companies are finding success with physical stores. In this p ...
Sign Up for the Free Copyblogger Workshop on Persuasive Presentations

Sign Up for the Free Copyblogger Workshop on Persuasive Presentations

On Monday, I unveiled our new Copyblogger book club. Tim has a surprisingly simple solution … as well as a brand-new course he’s going to be teaching ...
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