With 85 million moms in the U.S., it’s safe to say their opinions are highly influential when it comes to making purchasing decisions for themselves and their families. According to recent research, 56 percent of American moms say they feel marketers simply don’t understand them. These surveyed mothers admitted that brands often depict them as “saintly, perfect people with the hardest job in the world,” while instead they say they feel “flawed and idiosyncratic.” Not only that but motherhood isn’t a job -- it’s an emotional role. Another important insight that brands should be aware of when it comes to mothers is that they are tech-savvy. Research finds that 96 percent of American moms use the internet and 87 percent are on social media. Do you constantly daydream about getting away, whether on a vacation or just out of the office? If so, then you might be in a bit of a rut. Related: How I Got Out of a Funk (and Saved My Business) A good tactic for combatting these thoughts is by doing something spontaneous such as leaving work early to see a show or exploring a new area of the city you live in. Try focusing on yourself and do something that used to make you happy. To learn more, check out NetCredit’s infographic below.
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Moms are an incredibly important demographic to reach when it comes to branding and marketing. With 85 million moms in the U.S., it’s safe to say their opinions are highly influential when it comes to making purchasing decisions for themselves and their families.
Related: Teach Yourself Online Marketing With This Simple Technique
Unfortunately, businesses and brands tend to miss the major marketing opportunity here because they don’t understand how moms engage online, consume media or even buy products. So to help you out, here are some insights you should know.
According to recent research, 56 percent of American moms say they feel marketers simply don’t understand them. These surveyed mothers admitted that brands often depict them as “saintly, perfect people with the hardest job in the world,” while instead they say they feel “flawed and idiosyncratic.” Not only that but motherhood isn’t a job — it’s an emotional role. And a mother’s role varies from a career person to a life coach and a friend.
Another important insight that brands should be aware of when it comes to mothers is that they are tech-savvy. Research finds that 96 percent of American moms use the…
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