Category: Content Marketing
For Ecommerce, Better to Use Search Ads or Display?
Search ads target specific keywords and seek to capture potential customers intent on finding some piece of information or, perhaps, a product.
Search ...
3 Reasons B2B Marketers Need Optimized & Influencer Activated Content
If buyers are not engaging with brand social media and content, then where is their attention?
This is not a new question and the way we’ve been findi ...
Words That Convert: Test, Learn, Repeat
Conversion has been called “one of the most frustrating challenges content marketers face” and “the last hurdle on your route to content marketing suc ...
SEO: Google to Make Mobile Speed a Ranking Factor
In July of 2018, Google will use a new ranking signal focused purely on mobile site speed: the “Speed Update.” Google will dampen rankings for slower ...
SEO: How to Identify High Rankings That Produce No Clicks
Keyword Rankings Many search engine optimizers believe that a web page can rank organically for just a few keywords, perhaps three to five.
Let’s chal ...
![How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]](http://www.marketinghub.today/wp-content/uploads/2018/03/how-to-get-listeners-to-push-play-on-your-podcast-examples-from-boss-brands.png "How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]")
How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]
For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast.
With the success of high-prof ...
![How to Curate Content Like A Pro: 8 Lessons [Examples]](http://www.marketinghub.today/wp-content/uploads/2018/03/how-to-curate-content-like-a-pro-8-lessons-examples.png "How to Curate Content Like A Pro: 8 Lessons [Examples]")
How to Curate Content Like A Pro: 8 Lessons [Examples]
Think beyond your curated content.
Actionable content curation tips: Be original even if it’s curated content.
After surfacing relevant high-performin ...
Content Calendar: Go Beyond the Basics
This advanced approach should give your team: A single source for the status of in-progress content on different channels A way to track your content’ ...
Google’s Featured Snippets FAQ: How to Get More Traffic From Search Engines
Are they featured snippets or answer boxes?
Featured snippets appear in the Google “answer box,” but the answer box doesn’t always pull its data from ...
Content Marketing Lessons from 4 Holiday Advertising Fails
Making a great holiday ad should be simple.
It’s an easy formula, but one that a surprising number of brands mess up every year.
My Content Marketing ...