Category: Content Marketing

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Getting Around the “One Form” Problem in Unbounce

Getting Around the “One Form” Problem in Unbounce

What is Unbounce? Potential solutions to the one-form issue Now that we’ve established the problem, let’s run through some solutions, shall we? Fortun ...
Infographic: How Chatbots are Changing the Customer Experience

Infographic: How Chatbots are Changing the Customer Experience

At least once a week, I load up a hypothetical shopping cart from online retailers like Zara, ASOS, and Sephora, only to decide that I don’t want to s ...
Creators Are Often Influential but They Hate Being Called ‘Influencers’

Creators Are Often Influential but They Hate Being Called ‘Influencers’

Creators give away the art and content they create. Further, a recent case study we conducted at Influencer News revealed that 85 percent of social me ...
Getting Personal: 3 Steps to Personalizing Your Automated Email Campaigns

Getting Personal: 3 Steps to Personalizing Your Automated Email Campaigns

You'll win more business with personalized automated email campaigns -- here's how to do it. Indeed, IDC and Criteo recently surveyed 459 marketing ex ...
A 10-Step Checklist to Launch a SaaS Business With a Bang

A 10-Step Checklist to Launch a SaaS Business With a Bang

Invite only those people who might actually find your product useful and are likely to give honest feedback. Many entrepreneurs also create a launch p ...
What This New Guest Posting Research Reveals About Your Content Strategy

What This New Guest Posting Research Reveals About Your Content Strategy

By contributing high-quality content to online publications your audience reads and trusts, you can reach new readers right where they are. Understand ...
How to Craft No-Brainer Marketing Offers [Free Poster]

How to Craft No-Brainer Marketing Offers [Free Poster]

Some time ago, I sent Sonia Simone a desperate question on a Q&A call: “Why did my marketing campaign fail? I have a great product and an engaged audi ...
How the Best Newsletters Get – and Keep – Readers’ Attention

How the Best Newsletters Get – and Keep – Readers’ Attention

Is your newsletter all work, or does it include a little play? Deliver news in new ways Besides providing news stories worth reading, consider how you ...
8 Common Website Mistakes Revealed Via Content Audits

8 Common Website Mistakes Revealed Via Content Audits

Similar to a technical SEO audit, the results of the content audit should drive the strategies and priorities of the next stages of content work. Here ...
How to Develop a Brand Story That Attracts Great Talent

How to Develop a Brand Story That Attracts Great Talent

What a brand story is and why you need one Your brand story is the culmination of everything your brand says, does and looks like. Your brand personal ...
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