Category: Content Marketing
50 Things You’ll Enjoy Reading over Christmas Break
Monday’s post put the spotlight on our editorial team’s favorite writing, content, and marketing blogs.
(As well as one that’s an example of a creator ...
Introducing ‘The Storytelling Edge’
Contently has a book coming out!
You can order it here.
A little while ago, my mother sent me an email with the subject line, “The Youngest Storytelle ...
The Perfect Settings for a Google AdWords Campaign
Next, choose "All Features."
Campaign name Choose a name that's meaningful and useful to you.
Choice of networks For now, turn this off so your ads wi ...
How Long Should Your Meta Description Be? (2018 Edition)
Our data suggests that many snippets are exceeding 300 characters, and going into 2018 we recommend a new meta description limit of 300 characters.
Th ...
4 Ways to Squeeze Every Last Bit of Value From Your Google AdWords Budget
Ad variations in ad sets can help a lot with keeping costs down.
The best way to target individual segments of an audience is to target the actionable ...
Why the Old Marketing Funnel is Broken
Intelligent marketing During Dreamforce, I was able to sit down with Rob Begg, Vice President of Product Marketing for Social and Advertising Products ...
How SEO Impacts the Ecommerce Sales Funnel
Search engine optimization plays a major role in filling that funnel at the various stages.
Some keyword types are better at awareness building for mo ...
I Followed the Process. Where’s My 6 Figures in 6 Months?
If you don’t understand the end game and the strategies and philosophies to get there, you can choose to learn a process that gets you into big troubl ...
Why Marketers Need to Think Like Data Scientists (And How to Do It)
Why does data science matter in content marketing?
Your content teams make better decisions, you build support for the content initiatives you propose ...
20 Reasons Why You Shouldn’t Use Social Media
Social media marketing for business is new and not for everyone.
It is being implemented by the innovators and the early adopters that love to lead th ...