Category: Content Marketing

When our colleagues do (sort of) know what we do, they treat us like we’re just off creating “cute” videos and blog posts that just keep people entert ...

Don’t Skip Leg Day: 7 Content Marketing Must-Haves for Healthcare Marketers

Don’t Skip Leg Day: 7 Content Marketing Must-Haves for Healthcare Marketers. Your healthcare marketing needs just as much variety as your fitness rout ...

Why a Good Content Audit Is Your Business’s Best Friend

Would you go so far as to *gulp* audit your content? This article sums up the main points from Cathy’s ICC talk, Executing a Usable Content Audit That ...

This Week in Content Marketing: The Solution to Facebook’s Fake News Problem

This Week in Content Marketing: The Solution to Facebook’s Fake News Problem. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on ...

Contently Case Story: How Tangerine Streamlines Approvals and Publishes Breaking News

Contently Case Story: How Tangerine Streamlines Approvals and Publishes Breaking News. The announcement is huge news; it directly impacts the financia ...

10 Most Innovative Movers and Shakers in Sales Leadership

10 Most Innovative Movers and Shakers in Sales Leadership. The company has created a sales engagement platform that facilitates the benefits of an acc ...

Why You Should Become a Published Writer as a Solopreneur

Most people might think, “I can’t write an article of value. While you may not be overtly publicizing your brand in your article, you are speaking to ...

Why Your Ideal Prospect Just Picked Your Competitor (and How to Win Next Time)

And you want to be seen as the company with something to offer that your competitors don't. Understand their current level of knowledge about the issu ...

7 Important Content Writing Tips for Better SEO

7 Important Content Writing Tips for Better SEO. But in reality, content that gets highly ranked on search engines is what many marketers are still ai ...

Meet the CMI & #CMWorld Team: Laura Kozak