Category: Content Marketing

10 Memorable Marketer Moods, Memed
We can convey extremely specific moods, thoughts, and insights with a single image.
10 Marketing Moods We Can All Relate To Mood #1: When “SEO content ...

People Ask Their Most Pressing SEO Questions — Our Experts Answer
From Schema.org to voice search to local targeting, we're tackling real-world questions about organic search.
However, what happens when a competitor ...

The Basics of Building an Intent-based Keyword List
The STAT whitepaper looked at how SERP features respond to intent, and the bonus blog posts broke things down even further and examined how individual ...

10 Steps to Success from Instagram Icon Abigail Ratchford
Having a clear goal is the first step to success, and for Abigail Ratchford, that goal couldn’t have been clearer: “I wanted to be famous,” she laughe ...

How You Can Use Quora as a Marketing Tool: It’s Not Just for Personal Questions Anymore
What if you could tap into it to build an audience, thereby increasing your number of followers and ultimately streamlining your business or brand?
Ac ...

The Power of Customer Testimonials for Ecommerce
Customer testimonials can be a powerful, conversion-boosting, profit-driving tool for ecommerce companies.
There are many reports touting the impact o ...

5 Steps to Protect Your Attention and Become a Better Thinker
Fortunately, there is one easy way to lessen the hold your smartphone has over you: Remove the colors.
It means less zombie-like phone use, and more o ...

Tip of the Iceberg: A Story of Trust in Marketing as Told by Statistics
The scene described above is perhaps its most famous — the linchpin in a love story sparked by deep, genuine trust that materialized almost out nowher ...

Do Businesses Really Use Google My Business Posts? A Case Study
One of the most powerful ways to grab a searcher’s attention is by creating Google My Business Posts.
A Post shows in your GMB profile when someone se ...

How to Identify and Tackle Keyword Cannibalisation in 2019
Normally, you can come across two main placements for cannibalisation: 1) At meta data level: When two or more pages have meta data (title tags and he ...