Category: Content Marketing

As an author, it breaks my heart, but we are entering the “no-read” era. And finally, content marketers are catching up to the consumption trend. Vide ...

The Complete Guide to Content Marketing Through Comments

When someone comments on an article, site, or forum, they are entering into a discussion about a specific topic, with the goal to discuss it further o ...

In a Content Marketing Slump? Spice up Your Program with These Tips

If you’re feeling like a short order cook instead of a celebrity chef, try these tips to spice things up. #1: Freshen Up Your Research A great content ...

How Brexit Will Affect UK Marketing Budgets in 2017

How Brexit Will Affect UK Marketing Budgets in 2017. Their budgets, however, tell a different story. As the Institute of Practitioners in Advertising ...

These Metrics Will Help You Master Lead Attribution

Once a brand generates leads, marketing teams are responsible for reporting on what sparked those conversions. Rules of the game There are three main ...

4 simple tips to crush your content marketing in 2017

Consider LinkedIn, which recently released its list of the Top Voices of 2016, along with sharing specific tips on how to get your content noticed on ...

3 Metrics To Measure Content Marketing Success

3 Metrics To Measure Content Marketing Success. After producing carefully thought out content and distributing it to your audience, the next step is t ...

Empathy and Content Marketing: A #CMWorld Chat with Jason Schemmel

Empathy and Content Marketing: A #CMWorld Chat with Jason Schemmel. We all know content marketing is about creating and distributing valuable content. ...

One Thing is Killing Content Marketing and Everyone Is Ignoring It

Editor’s note: Most marketers are searching for the answers on how to make their content marketing more successful. But I did alter it with this one s ...

How The Content Illusion Is Leading Marketing Astray In The Era Of Digital Transformation