Author: Caitlin Johnson / Source: Business 2 Community Over 50 million businesses use Facebook Business Pages, and 2 million of those busi
Over 50 million businesses use Facebook Business Pages, and 2 million of those businesses also benefit from using Facebook as their main advertising platform. Many of them have successfully found new ways to use Facebook and other platforms as a tool for customer service or engagement.
Chances are, your business is one of the 50 million on Facebook alone. So no matter what level you consider your experience or knowledge to be at, there are a few social media marketing tactics that great marketer needs to know:
Share your newest content, then re-share evergreen content.
Social media is the perfect place to share your content with potential and current customers. The best part about sharing your content on social media? It’s the perfect place to re-purpose and re-share your evergreen content.
Align your content marketing strategy with your social media marketing goals.
Zoom out and look at the overall picture for your social media marketing strategy. How can your business use (and benefit) from social media? Once your strategy is aligned with your biggest goals, your social media marketing efforts will pay off, big time.
Source content from your audience or fans.
Some of the most successful companies on social media networks source the majority of content from their fans. You don’t even need to rely on your audience for all of your content. Either way, sourcing content from your fans can be a great tactic to use in your social media marketing strategy.
One of the best companies doing this is GoPro, maker…
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