Category: Content Marketing
‘Fans and Brands Want to See the Real People’: How Athletes Handle Social Media
‘Fans and Brands Want to See the Real People’: How Athletes Handle Social Media.
The story was beautifully written and made me wonder why I’d never se ...

3 New Things Digital Marketers Will Love
3 New Things Digital Marketers Will Love.
That’s a long time.
Last year, we launched the Marketing Marvels technology reviews show, and the Influence ...

3 Unforgivable Blogging Mistakes That Will Destroy Your Credibility
But no matter how good your writing is and how creative your imagination is, starting a blog without a detailed plan of how to make it successful will ...
To Win At Content Marketing, Think Of Your Brand As An Editorial Publisher
To Win At Content Marketing, Think Of Your Brand As An Editorial Publisher.
Say a hotel is offering a special occasion dinner menu and writes a blog a ...

The Future of Content Marketing: Experts Share Content Predictions for 2017
The Future of Content Marketing: Experts Share Content Predictions for 2017.
In order to create impact, your content must be memorable.
First, the sma ...
Marketing Resolutions for 2017 from CEOs And CMOs
Make Data Actionable, and Prioritize Personalization James Rhee, Chairman and CEO, Ashley Stewart As we look for new strategies to engage customers, i ...

10 Interview Questions to Help You Separate Content Marketing Rock Stars From Wannabes
10 Interview Questions to Help You Separate Content Marketing Rock Stars From Wannabes.
Why do you want to work here?
The right candidate should know ...
4 Brands Getting Content Marketing Right
4 Brands Getting Content Marketing Right.
On the flip side, there are the brands that are getting content marketing right: they understand it’s a long ...

25 Stats to Guide Your Content Marketing for 2017
25 Stats to Guide Your Content Marketing for 2017.
With 2016 now closed, now is the time to look ahead and start planning for the lap around the sun.
...