Marketing Resolutions for 2017 from CEOs And CMOs

Make Data Actionable, and Prioritize Personalization James Rhee, Chairman and CEO, Ashley Stewart As we look for new strategies to engage customers, it’s important to analyze the volumes of website, campaign and customer data in a quick, automated and smart way. So on the marketing side, we’re resolving to make all our data easily viewable and actionable, so we can identify and prioritize trends, and maximize engagement. We’ll also continue to prioritize personalization so we can reach customers, across channels, with fashions and offers most relevant to them. Spend More Time on the Front Lines, and Simplify the Message John Lenzen, CMO, CareerBuilder From a personal perspective, in 2017, I’d like to spend much more time with customers, salespeople and our customer success teams. It’s too easy to get caught up in the day-to-day grind and lose sight of reality on the ground. There’s no doubt – culture transformation is hard. My resolution is to continue to set achievable goals up front and use early success proof points to drive culture transformation within GE Digital and for our customers. Next year we’re committed to spending MORE time on our values, because living them takes MORE work as we grow. We want to make sure we’re giving them “white-glove” treatment. A personalized approach should start in pre-sales and continue throughout the buyer’s journey and customer lifecycle.

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As the new year begins, I thought it would be interesting to hear from CEOs and CMOs on the resolutions they have for marketing and marketers. Below is a collection from a variety of different companies and industries – from GE to CareerBuilder to Ashley Stewart to Comcast.

Make Data Actionable, and Prioritize Personalization

James Rhee, Chairman and CEO, Ashley Stewart

As we look for new strategies to engage customers, it’s important to analyze the volumes of website, campaign and customer data in a quick, automated and smart way. So on the marketing side, we’re resolving to make all our data easily viewable and actionable, so we can identify and prioritize trends, and maximize engagement. We’ll also continue to prioritize personalization so we can reach customers, across channels, with fashions and offers most relevant to them.

Spend More Time on the Front Lines, and Simplify the Message

John Lenzen, CMO, CareerBuilder

From a personal perspective, in 2017, I’d like to spend much more time with customers, salespeople and our customer success teams. It’s too easy to get caught up in the day-to-day grind and lose sight of reality on the ground. From a business perspective, I’d like to improve simplification of our positioning and messaging – never an easy thing to do when you have a rapidly expanding portfolio of offerings and target markets.

Don’t Let Culture Eat Transformation for Breakfast

Aaron Darcy, CMO, GE Digital

GE has been on a digital transformation journey for five years, and now our customers are embarking on their own digital transformations. A critical component is culture. There’s no doubt – culture transformation is hard. It includes things like infusing new DNA and permitting more risk for innovation. My resolution is to continue to set achievable goals up front and use early success proof points to drive culture transformation within GE Digital and for our customers.

Drive Success Based on What’s Worked, and Emphasize Prioritization

Robin Saitz, CMO, Brainshark

My 2017 resolution is to look hard at our 2016 results, do more of what’s…

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