Tag: Chief executive officer

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Mark Zuckerberg’s Tylenol moment

Mark Zuckerberg’s Tylenol moment

Though the honesty was refreshing, Facebook’s CEO hasn’t done anything to reassure the social network’s 1.4 billion users that they’re being protected ...
The Sneaky, Little Known Secret I Use for Generating Content and Why it Works

The Sneaky, Little Known Secret I Use for Generating Content and Why it Works

The news of the day is my catalyst for content and idea generation. Many of my clients live in their own little podcast bubble, constantly trying to g ...
Surprising SEO A/B Test Results – Whiteboard Friday

Surprising SEO A/B Test Results – Whiteboard Friday

In this week's edition of Whiteboard Friday, Will Critchlow explains a bit about what A/B testing for SEO entails and describes some of the surprising ...
This Company Constantly Reinvents Itself to Stay Fresh After 18 Years in Business

This Company Constantly Reinvents Itself to Stay Fresh After 18 Years in Business

Agency H5 is a marketing communications and PR firm specializing in storytelling and brand strategy. Founder and CEO Kathleen Henson found it to be ch ...
How the Flywheel Killed HubSpot’s Funnel

How the Flywheel Killed HubSpot’s Funnel

With word of mouth being so crucial, losing the momentum you generate in creating a new customer is a real drag on your growth. No -- when you think o ...
How GDPR Highlights How We Should Be Marketing

How GDPR Highlights How We Should Be Marketing

My guest for this week’s episode of the Duct Tape Marketing Podcast is Ryan Urban. He is the founder and CEO of BounceX, a people-based marketing cons ...
Cultivate Some Skills and Sharpen Your Copywriting Mojo

Cultivate Some Skills and Sharpen Your Copywriting Mojo

Reminder: Today at 11:00 a.m. Pacific / 2:00 p.m. Eastern, Rainmaker Digital CEO Brian Clark and Ricardo Bueno from RightMessage are hosting a Free We ...
Who Really Owns Your Data in the Digital Era? (Hint: Probably Not You)

Who Really Owns Your Data in the Digital Era? (Hint: Probably Not You)

And most of us will continue to be complicit in handing over that private, personal information. Per our privacy policy, we collect anonymous data to ...
Some Industry Experts Think ‘Traditional Marketers Are Screwed.’ Here’s How to Prove Them Wrong.

Some Industry Experts Think ‘Traditional Marketers Are Screwed.’ Here’s How to Prove Them Wrong.

So, what does that mean for businesses -- big and small -- that typically rely on traditional marketing tactics to reach consumers on channels like Fa ...
5 Fantastic Examples of CEOs and Marketers Who Averted Potential PR Disasters

5 Fantastic Examples of CEOs and Marketers Who Averted Potential PR Disasters

Facebook's CEO and COO are now apologizing. This isn’t the first time Zuckerberg has been criticized for mishandling bad press, so I for one was left ...
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