The news of the day is my catalyst for content and idea generation. Many of my clients live in their own little podcast bubble, constantly trying to get others to listen to the latest podcast they heard. Part of what made me especially good at my job was keeping up with current events. Listening to the news allows me to be a better marketer and a better communicator. It helps me brand people better. The people that are the best at positive publicity -- publicity in general, really -- and brand development are those who know what’s going on politically and socially. The ideas from the news can spur ideas to reinforce your personal and company brand. The national news created a wealth of publicity and story ideas that I could leverage for pitching content and getting a company’s name out there. Listen to the news of the day. It’s very trendy these days and there are some very good creators out there.
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The news of the day is my catalyst for content and idea generation. Without it, I would be stuck in the past, using old techniques to acquire attention for myself and my clients. The news is my ally, and a strong ally it is — to quote Yoda.
In my experience working with numerous founders and CEOs, a healthy majority do not stay up to speed with what’s taking place in the real world. In other words, they do not consume the news of the day. And that makes all the difference.
Many of my clients live in their own little podcast bubble, constantly trying to get others to listen to the latest podcast they heard. Most of the time, it’s about some life hack to increase brain function or an awesome business technique that would make them super successful. Hold on. Before the podcast loyalists get their pitchforks out, let me explain. I am not anti-podcast. I think podcasts are great. Admittedly, like any lukewarm believer, I haven’t gotten into them as much as I should. And there’s a guilt that comes with that.
There’s great substance in podcasts that I’m letting pass me by that I could be learning from and building on. But, for some reason, the more I try, the less enthusiastic I become.
And I think I know why. It’s the “Fear of Missing Out On Opportunities” (FOMOOO). Time uninvested in following the news means a missed opportunity to create content and generate attention. The ability to create positive attention and shine a light on your business is what you need to grow. So why would I sacrifice something that works for something that has yet to create value?
I came from the the world of politics. My first job was for a member of Congress. Part of what made me especially good at my job was keeping up with current events. I had the news on in the office and listened to talk radio in the car — incessantly. I listened…
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