Who Were the Most Popular YouTube Publishers of December 2017?

Who Were the Most Popular YouTube Publishers of December 2017?

In December 2017, the top ten creators published enough video content to generate a solid 8.5 billion total views across their channels. Here’s a general overview of how the month’s most popular YouTube creators performed: 3 creators maintained their 1st, 2nd, and 7th positions 6 creators improved their rankings by at least one position each The highest 30-day average view count (V30) hit a whopping 114 million The highest average 30-day engagement rate (ER30) was an impressive 2.2x Keep reading to learn which creators hit these goals and what helped drive their success, all thanks to insights from exclusive Tubular data: Top YouTube Channels December 2017 The Top Two Trends from 2017 Before we dive into the nitty-gritty details of each publisher on December’s chart, let’s take a moment to review the year of 2017 in terms of video content. Facebook’s monthly leaderboards, while boasting short-form viral content, rarely see music or entertainment brands like those on the YouTube charts. Canal KondZilla, a Brazilian music and entertainment brand, placed second with just over 1 billion total views, roughly 165 million more than it generated in November. Next up, we have Ryan ToysReview, which jumped one position from November to hit #3 with more than 945 million total views. In November, Sheeran reappeared on the leaderboard at #8 with 636 million views thanks to his music video “Perfect”; for last month’s leaderboard, the musician gained about 258 million more views to hit around 894 million, jump four whole spots, claim #4 for December, and boast the highest V30 at 114 million. The Turkish music label and YouTube channel bumped up one position over the previous month thanks to just over 754 million total views. DIY Makes Its Debut on December’s Leaderboard As should be expected based on the trends we saw in 2017, the last five creators on December’s YouTube leaderboard mostly hail from the music and entertainment industries, with the exception of 5-Minute Crafts. This stat is an increase over November, where the channel for the Indian division of Sony Entertainment Television saw more than 678 million views (an overall improvement of 70 million in December). Most Watched YouTube Publishers December 2017 Tubular Video Ratings You’ll notice some exclusive data in this month’s chart as we include Tubular Video Ratings, a unique group of online video metrics that set the standard for measurement of views and engagements across videos and publishers.

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It’s time to check in on the most-watched creators and brands on YouTube from last month! In December 2017, the top ten creators published enough video content to generate a solid 8.5 billion total views across their channels. That’s an overall increase of 1.5 billion views over November’s total count, which means that despite the busy holiday season (or maybe because of it), these creators still managed to attract the attention of more viewers than the previous month.

In addition to earning extra views, December 2017’s creators followed a pattern they established back in October, and that is either maintaining or improving their positions. In October and November, eight out of the top ten creators did so, but for December that number bumps up to nine out of the ten. Here’s a general overview of how the month’s most popular YouTube creators performed:

  • 3 creators maintained their 1st, 2nd, and 7th positions
  • 6 creators improved their rankings by at least one position each
  • The highest 30-day average view count (V30) hit a whopping 114 million
  • The highest average 30-day engagement rate (ER30) was an impressive 2.2x

Keep reading to learn which creators hit these goals and what helped drive their success, all thanks to insights from exclusive Tubular data:

Top YouTube Channels December 2017

Top 10 Most Watched YouTube Video Creators December 2017 (Data via Tubular) Rankings include only those creators and brands which publish primarily original content

The Top Two Trends from 2017

Before we dive into the nitty-gritty details of each publisher on December’s chart, let’s take a moment to review the year of 2017 in terms of video content. When we look back at the last twelve months of YouTube leaderboards, we see a couple of dominating trends which not only affected the outcome of the charts, but were also indicative of the types of content which always seemed to attract viewers on YouTube and perform well for the creators distributing such content.

For months now, we’ve pointed out in each leaderboard article how music and entertainment channels consistently rank in the top ten on YouTube, which is probably the most obvious and clear trend from 2017. Viewers clearly have a preference as to which online video platform they visit when they want to be amused, and that is YouTube. Facebook’s monthly leaderboards, while boasting short-form viral content, rarely see music or entertainment brands like those on the YouTube charts. Essentially, that means if your brand is in one of these industries, you should be making sure you develop and/or implement a YouTube marketing strategy for 2018.

The second largest trend on YouTube from 2017 also relates to a viewer-favorite genre: children’s content or family programming. Certain channels, such as Ryan ToysReview and El Reino Infantil, showed up on the monthly leaderboards on a regular basis. New channels would join the rankings every once in a while, too, but recently some of these have been deleted by YouTube after it was discovered they were distributing questionable content unsuitable for children’s eyes. Despite this purge, family programming remained a top genre on the leaderboards in 2017, a trend which will likely stay the same in 2018 as long as child-friendly channels actually create child-friendly content!

Audiences Closed Out 2017 by Watching Plenty of Entertainment and Music Content

As we just noted above, music and entertainment channels are always popular with viewers on YouTube, and December’s top ten creators were no exception. As was the case in November and probably many of the months before that, the majority of the creators on last month’s chart hailed from these genres — eight out of ten of them, to be exact. Out of these eight, seven creators either increased their standings or maintained their same positions from November.

For starters, we again run into T-Series, the Indian music label which has been #1 on Tubular’s YouTube leaderboard for over a year now. This channel is one of the only ones to consistently…

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