Who Were the Most Popular YouTube Publishers of November 2017?

Who Were the Most Popular YouTube Publishers of November 2017?

Here’s the scoop on the top ten creators on YouTube for November 2017, and what our exclusive Tubular data uncovered about them: Top YouTube Channels November 2017 Music and Entertainment Channels Boasted the Highest Ranking Changes in November While the most popular publishers on Facebook tend to distribute viral video content, audiences on YouTube seem to prefer entertainment-based videos. The first of these channels to see an increase in rankings for November was the Brazilian music and entertainment label Canal KondZilla, which moved from #3 to #2 thanks to nearly 901 million total video views (a huge 130 million increase over its views in October). The artist released “Perfect” on November 9, and to date it claims 301 million total views (that’s almost half of his total views from November), an ER30 of 1.2x, and a V30 of 242 million. Zeetv has been very close to landing on the leaderboard, having been at #12 in October; for November, the entertainment channel bumped up two positions to claim the tenth spot on the chart thanks to almost 556 million total views. Along with T-Series and now zeetv, SET India helps make a strong presence for Indian content on the leaderboard, and there’s no doubt in our minds video from this region of the world will maintain and likely increase their appearances on the leaderboards in 2018. For November, the kid-oriented channel managed to land at #3 with over 763 million views, all before YouTube removed the channel’s videos (and the channel as a whole) due to inappropriate content. Finally, we reach Like Nastya, a Russian YouTube channel which says it’s dedicated to creating “funny and educational video for children.” Like many children’s programming channels before it, Like Nastya seemed to appear out of nowhere on the leaderboards, zooming past five other creators and brands to place ninth on November’s leaderboard with more than 566 million total views. The channel also claimed the second-highest V30 of all creators this month at 7.7 million. With the removal of Vlad CrazyShow and similar offending channels, we expect to see those like Ryan ToysReview continue to not only appear on but climb up the leaderboards. Most Watched YouTube Publishers October 2017 Vlad CrazyShow (763M Views) WWE (649M Views) Tubular Video Ratings You’ll notice some exclusive data in this month’s chart as we include Tubular Video Ratings, a unique group of online video metrics that set the standard for measurement of views and engagements across videos and publishers.

Most Popular YouTube Creators May 2017 – YouTube Channel Rankings
How the World Cup Helped These Brands Climb to the Top of the Leaderboards
The Top Facebook Video Publishers: May 2017 Most-Popular

When Tubular reveals the monthly leaderboard results, we’re never really surprised when video publishers across various social media platforms pull in millions to billions of views on their content. Simply put, video is popular, and people love watching it. On YouTube, for instance, the most popular creators from November 2017 pulled in just over 7 billion total video views across their ten channels alone!

The most interesting thing about this month’s most-viewed YouTube creators and brands is how, just like in October, eight of the top ten successfully increased or held the same positions they had the previous month. Additionally, November also sees the introduction of two new channels which have never placed in the top ten before (at least not as far back as August 2016). Also, since the leaderboard went live, one of the top channels was actually removed by YouTube for reasons we’ll discuss below. Here’s the scoop on the top ten creators on YouTube for November 2017, and what our exclusive Tubular data uncovered about them:

Top YouTube Channels November 2017

Top 10 Most Watched YouTube Video Creators November 2017 (Data via Tubular) Rankings include only those creators and brands which publish primarily original content

Music and Entertainment Channels Boasted the Highest Ranking Changes in November

While the most popular publishers on Facebook tend to distribute viral video content, audiences on YouTube seem to prefer entertainment-based videos. Whether this is in the form of Indian television shows hosted on Google’s online video platform, or a popular artist releasing the latest music video for one of their songs, YouTube viewers dedicate millions of views to content which is enjoyable or makes them amused. November’s most popular YouTube creator leaderboard is a nod to these viewing habits, with seven of the top ten channels hailing from entertainment and music genres.

The first of these channels to see an increase in rankings for November was the Brazilian music and entertainment label Canal KondZilla, which moved from #3 to #2 thanks to nearly 901 million total video views (a huge 130 million increase over its views in October). This second place position is the highest Canal KondZilla has seen in all of 2017; the last time the channel was this high up the leaderboard was in January when it placed #3. On top of that accomplishment, the channel boasted the highest 30-day engagement rate (ER30) of the top ten publishers this previous month with an enviable 2.3x, a solid 1.3x higher than the average engagement rate most channels see, as well as the second-highest average 30-day view count (V30) at 5.2 million. Obviously, Canal KondZilla is doing something right to stay on or near the top of the YouTube leaderboards every month, and that “something right” is undoubtedly paying close attention to what its audience wants and then delivering on those expectations.

Next, we turn our attention to the World Wrestling Federation (WWE), which has made a great comeback on the leaderboards in the last two months. For October, the wrestling-based entertainment channel leaped all the way from #14 to claim the eighth spot, and now, for November’s chart, it bumped its views up just enough to scootch to position #7. This increase is thanks to roughly 55 million more views than the channel received in October to hit nearly 650 million in November! And in terms of where the WWE was last year, the brand is also performing better than in 2016, when it placed #9 in December with just 394 million views. Now we’re curious to see how the channel performs on the charts for next month and whether or not it will continue its successful streak of improvement.

Ed Sheeran, who appeared on the charts earlier this year…

COMMENTS

WORDPRESS: 0
DISQUS: 0