Snagit screen capture software. But, a video can take your social media post to the next level. Instead of trying to record my own professional videos, I can import any of their 2.5 million stock images and videos into my post. Canva photo template design tool. Every aspect of my blog and social media posts are designed to be visually appealing, informative and irresistibly engaging. In 2018, your audience just isn’t going to pay attention to static text, unless you couch that text inside of a visually pleasing image. This tool really empowers you to make your message jump off the screen. Buffer social media posting platform. By using their platform to manage posts across social media, and then diving into their post analytics, I can schedule posts to reach the right audience, on the right platform at the right time. When you combine powerful video and image editing software, with a one-stop platform for managing your social media presence, it really looks like you have entire social marketing team at your disposal.
It’s no secret that striking visuals are interpreted faster and more memorable than text alone. According to 3M’s research, our brains “process visuals 60,000 times faster than text.”
So, how can modern marketers best capitalize on the power of visuals in a crowded and noisy online space? No, you don’t have to be a technical guru to create visually appealing ads. All you need is willingness to learn about some handy tools and access to an internet-connected computer.
Here are the tools I use everyday to curate my social media presence in a way that more efficiently connects with consumers.
Snagit screen capture software.
I’ve found that my best performing content teaches people a skill. But, unless you’re sitting right next to someone, or remotely connected to their computer, it can be difficult to communicate how to complete complex tasks.
Enter Snagit 2018. This super simple tool allows me to quickly pull content from my screen – whether it’s a quick screenshot or a quick video tutorial. And, the best part is I don’t have to load up some complex video or image editing software in order to make the capture my own.
It’s really easy to adjust the positioning of text, add calls-to-action and adjust the aspect ratio. Images and videos look amazing in my social media feeds.
Wave.video social media video creator.
Attractive images definitely obliterate plain text posts. But, a video can take your social media post to the next level. Facebook reports that their users engage with videos for five times longer than static posts.
I’m not a videographer, and I definitely don’t have a degree in visual editing. I’m just a blogger. So, I deploy wave.video when…