Category: Content Marketing
How to Curate Content Without Being Mindless and Mundane2
What’s curation?
I re-used something I said that was published previously—another form of content curation.
As I’ve done already in this article, you ...
How to Leverage Newsjacking Without Being a Jerk
Tapping into trending news is part of what keeps web content relevant and real for readers.
However, when done poorly, newsjacking can make you a jerk ...
How to Use Retroactive Interference for a Winning Content Strategy
These examples show our incapability to remember old information as new information comes into play.
The task for marketers ahead is to amp up unlearn ...
4 Resources to Help You Brainstorm Ideas for Your Next Blog Post
You can start using these tools and resources to find inspiration for your next blog post right now.
Quora.com One of my favorite question and answer ...
How to Improve Content Performance by Boosting Relevance
We live in a content world driven by the attention economy1.
Marketers are always looking for new ways to optimize their content and place it where th ...
Marketing and Grilling Have More in Common Than You Think1
The same is true for your website, emails, content, and other marketing assets.
CMO tip: Do the “relevance check” when producing customer-facing mater ...
Key Marketing Lessons from the MarketingExperiments Copywriting Contest
Key Marketing Lessons from the MarketingExperiments Copywriting Contest.
Last month, we asked you to write the most effective copy for a Consumer Repo ...
6 Roles You Need for Successful B2B Content Marketing2
6 Roles You Need for Successful B2B Content Marketing2.
This excerpt is a great example of the “full funnel” approach this book takes—encouraging B2B ...