Category: Content Marketing
Using a New Correlation Model to Predict Future Rankings with Page Authority
We also know that social shares are correlates of rank order.
A good example of a spurious relationship would be that ice cream sales cause an increas ...
How to Create Your Content Strategy From Scratch
Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making.
But we’ve ...
Thinking of Taking Your Marketing In-House? Think Again.
How you outsource your services can have a major impact on your marketing department, and on your entire company, for that matter, so before making a ...
9 Business Resources and Tools That Will Explode Your Branding in 2019
Just as developments like social media, WordPress and WYSIWYG editors have helped to level the playing field, the same can be true with a number of in ...
Success with Google Shopping, Part 4: Tracking Sales
The previous installments are: Sales Tracking It’s important to track sales from any advertising campaign, including Google Shopping.
Tracking Explain ...
Cook Up Email Marketing Automation With These 6 Recipes
Jessica Best references these statistics in her Content Marketing World presentation, Email Marketing Automation at Every Level.
Email opt-in (permiss ...
What to Do with Your Old Blog Posts
This active company blog still features over 900 pages of posts dating back to 2006 This situation leaves current SEOs and content teams in a bit of a ...
Blog and Social Media Use by Fortune 500 Companies in 2018
Most Fortune 500 companies now have corporate blogs, according to recent research conducted by Nora Ganim Barnes, Allison Kane, and Kylie Maloney at T ...
Content Marketing 2019: Seven tips to improve your strategy
Content marketing is changing.
Distribution is changing and 2019 will encourage marketers to spend more time finding the right tactics to reach their ...
How to A/B Test Landing Pages On Social Media
Landing pages and social media Although it’s important to test one element only at a time, A/B testing opens up the idea of improving your page accord ...