Category: Content Marketing
Shouldn’t Every Piece of Content Be Clickbait?
So why does clickbait show up on lists, including Facebook’s, of content marketing mistakes or practices to avoid?
David Ambrogio, SEO and content str ...
Flipping the B2B Marketing Script: 7 Brands That Talk to Consumers, Not Companies
But one of the biggest issues in B2B content marketing is actually the reverse: people tend to feel like the brands marketing to them are the ones tal ...
7 Search Ranking Factors Analyzed: A Follow-Up Study
: *Note: Only blogs with complete ranking data were used in the study.
Correlation 1: Time and target keyword position First we will map the target ke ...
5 Ways to Use Customer Reviews in Your Content and Mistakes to Avoid
Apart from that pop-up, you can also quote or link to a review of your product or service in a relevant part of your blog post.
I’m pretty sure there ...
What People Actually Want to Avoid (It’s Not Marketing and Selling)
And if there are consistent videos for products I don’t want to hear about, I might even stop watching the channel.
“Fewer people.
We write about crea ...
Next-Gen Lead Gen: How to Refine Your Marketing to Get More B2B Leads
But a lot of us are getting iPod results instead.
How to Refine Your Marketing for Better B2B Lead Generation #1: Get a Better Audience Match The abil ...
This Is the One Thing You Can Do to Vastly Improve Your Content Marketing
Because when we shift our thinking to experiences, we change the focus from simply publishing a blog post to personalization, organization, and the en ...
How to Make Your Bland Content Strategy Delicious
And how do you use it to create a more effective content strategy?
Fortunately, you don’t have to be a data scientist, but it does require both art an ...
Local Search Ranking Factors 2018: Local Today, Key Takeaways, and the Future
We had Google My Business factors at about 25%.
Google My Business factors are way up, compared to last year, a 32% increase in Google My Business sig ...
This Shocking Mutual Fund Secret Increased My Sales. Here’s How.
If you're like most people, you might have investments in a mutual fund.
When they tout how their funds are outperforming the market, they leave out c ...