Category: Content Marketing

Then Google goes, "Okay, high quality is something that's comprehensive and complete. So hopefully, by way of example, we'll be able to kind of walk y ...

The 2018 Branded Twitter Awards

In case you missed any, we decided to round them up, superlative-style, in this year’s Branded Tweet Awards. You’d think nothing could surprise us on ...

What is Integrated Marketing?

Integrated marketing is the process of delivering a consistent and relevant content experience to your audience across all channels. What is the diffe ...

7 Content Marketing Tasks to Automate Right Now

Not all content marketing tasks can or should be automated. With most companies reporting having one to five emails in production at any given time, t ...

What people search for: Tools for trends

Whether you’re looking to inform your latest paid search campaign or just need some fresh, trending content for your blog, these tools can help. Here ...

How to Develop an Influencer Marketing Strategy in 5 Steps

Step 1: Goals and metrics – What are your goals and how are you going to measure them? For example, here are some of the top objectives you can achiev ...

A Resource for Managing Holiday Stress While You Strengthen Your Marketing

It’s the start of the traditional winter holidays this week, and you know what that means. Stress, time crunches … and maybe a little bit of peace and ...

Google Ads: ‘Exact Match’ Keeps Getting Less Exact

The change had three components: Function words such as “in,” “a,” “the,” and “to” could be ignored by Google in queries or in the exact match keyword ...

Spicy Twists and Tactics For Unique Content Promotion

Previously in our “Collective Wisdom” series, we’ve covered pre-planning for content marketing success, the art of crafting powerful content, enduring ...

How 6 Brands Stand Out and Get Results from Content Marketing