A Resource for Managing Holiday Stress While You Strengthen Your Marketing

It’s the start of the traditional winter holidays this week, and you know what that means. Stress, time crunches … and maybe a little bit of peace and family time, too. On Monday, Stefanie Flaxman shared a crucial insight if you’re ever in a position of having something to sell. If selling is tricky for you, don’t miss this one. On Tuesday, guest writer Lacy Boggs made a case for why you might want to think carefully about your next “How-To” post. Now, don’t get me wrong, at Copyblogger, we love a good How-To post. But much more important than any tactic (such as using “How-To” content to attract an audience) is the strategy that underlies it — and that’s what Lacy talks about in this thoughtful post. And on Wednesday, I wrote about our new book club selection — Kelly McGonigal’s The Upside of Stress: Why Stress Is Good for You, and How to Get Good at It. If you want to jump into the Copyblogger book club, or just hang out with some writers and share thoughts on clients, SEO, content strategy, and keeping our writing fresh, we’d love to see you inside Copyblogger’s “Killers and Poets” Facebook Group. Make sure you answer the questions we ask when you request admission — that’s one way we keep spammers from pestering the group.