Category: Content Marketing

One of the most frequent comments we get in marketing is that, because of the pervasiveness of access to brands, consumers are in control and brands m ...

How to Build a Content Dashboard that Proves Your ROI (Free Template Provided)

A content dashboard is no different. But how do you create a dashboard that proves the ROI of your content marketing efforts without getting lost in a ...

Are You Measuring Right in Your Content Marketing?

“I think that one of the biggest issues I see on measurement and reporting, for sure, is that the marketing metrics we use are disconnected from the t ...

The Difference Between URL Structure and Information Architecture – Whiteboard Friday

So we'll link some basics about things like what is URL structure, but we're essentially talking here about the path, right, the bit that comes after ...

How to End a Conversation — Without Offending Anyone Around You

Opinions expressed by Entrepreneur contributors are their own. As the Founder of BNI, one of the world’s largest referral networking organization, I o ...

9 Practical Ideas To Overcome Procrastination

Every now and then we find ourselves engrossed in useless activities and missing out on the important things on our to-do lists. Begin by picking up o ...

Writing Nuts and Bolts: Fast Starts, Mindful Tools, and Remarkably Improved Habits

This week, we had a nuts-and-bolts focus on getting more of the right things done in your writing and business life. On Monday, Stefanie Flaxman remin ...

5 Ecommerce Marketing Trends to Watch in 2019

The way you market your ecommerce business today may not work tomorrow. Here are five ecommerce marketing trends your business should consider in the ...

15 Search Intent Tips, Examples, and Resources for SEO Keywords

Here is a closer look at types of user intent keywords and some other advice to keep in mind with your keyword choices: Transactional keywords Buy Ord ...

How Data Insights Can Lead Your B2B Content Marketing Strategy