Category: Content Marketing

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Why Sales Development Representatives Are Becoming Obsolete

Why Sales Development Representatives Are Becoming Obsolete

Their job is to qualify leads to assist sales reps in finding people who are more likely to close. However, in the end, SDRs simply complicate the tas ...
4 Steps to Speed Up Your Website and Look Better to Google

4 Steps to Speed Up Your Website and Look Better to Google

Google takes page speed and user experience seriously and so should content marketers. But of course, in the long term, Google will want to show its u ...
How Do Sessions Work in Google Analytics? – Whiteboard Friday

How Do Sessions Work in Google Analytics? – Whiteboard Friday

In this week's edition of Whiteboard Friday, we welcome Tom Capper to explain how the sessions metric in Google Analytics works, several ways that it ...
The Secret Tactic Driving Significant Growth for Locally Based Businesses

The Secret Tactic Driving Significant Growth for Locally Based Businesses

Online and off. Now, the distinction is a little blurry… Consumer expectations for response time, availability of information, and immediacy of need s ...
How to Bring Narratives to Life: Insights on Storytelling and Strategy

How to Bring Narratives to Life: Insights on Storytelling and Strategy

Any brand can tell great stories, but that’s not enough for successful content marketing. In order for your content marketing to be effective, you hav ...
Kanye West Is Hard to Ignore. Here’s What You Can Learn From His Antics.

Kanye West Is Hard to Ignore. Here’s What You Can Learn From His Antics.

Regardless of what anyone says, Kanye is taking his controversial opinions to the bank. And if you've followed Nike, you know this isn't the first it ...
Why Brands Bring Their Advertising In-House

Why Brands Bring Their Advertising In-House

The question then becomes whether brands have the internal resources to turn those ideas into assets. But as content marketing has taken over the last ...
The First Thing You Should Do When Building Your Brand (Hint: It Isn’t Pick Out a Logo)

The First Thing You Should Do When Building Your Brand (Hint: It Isn’t Pick Out a Logo)

Indeed, studies show that companies with purpose grow twice as fast as those with a low sense of purpose. As a brand strategist, one of the first step ...
How to Launch a Global eCommerce Business That Penetrates Local Markets

How to Launch a Global eCommerce Business That Penetrates Local Markets

Below we will analyze some general facts about starting an eCommerce business, as well as some of the countries which are the most open and encourage ...
How This Viral Star Went From Background Dancer to Rising Hip-Hop Artist

How This Viral Star Went From Background Dancer to Rising Hip-Hop Artist

Opinions expressed by Entrepreneur contributors are their own. In episode 12 of Leaders Create Leaders, Entrepreneur Network partner Gerard Adams talk ...
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