Category: Content Marketing
What Brand Evangelism Really Means — and Why It’s So Important
So, is your business benefiting from brand evangelism?
What we're getting wrong The dictionary defines evangelism, in part, as having to do with "zeal ...
Marketers Are Overcoming Unique Challenges to Build Campaigns for the Nascent Cannabis Industry
People are always comparing the cannabis space to the dot-com boom, and for good reason.
It’s a good time to be marketing this space.
Using tactics fr ...
A Week of Sweet Copywriting Advice
It’s Carb Week on Copyblogger!
This week, we have three sweet posts to share with you on how to write content and copy that serves your goals.
We’re a ...
How to Write a Great Creative Brief
As a result, the internet is awash in content that does not speak to a particular audience, does not provide useful or relevant information, and often ...
5 Secrets for Growing Influence in Marketing: Key Takeaways from Lee Odden at #Pubcon Pro
And they definitely don’t trust marketers.
Trust in marketing is on a decline – between internal stakeholders and customers.
That’s why Lee Odden (our ...
What Annoys Audiences the Most About Marketing Emails
I’m going to go ahead and guess that every one of you has at least once.
I set up and send out the newsletters for Contently’s two publications, The C ...
Using the Power of Influence to Build Your Global Cannabis Brand
Image credit: Cultura RM Exclusive | Chad Springer | Getty Images Opinions expressed by Green Entrepreneur contributors are their own.
Influencing the ...
“In It to Build It!” Meet NewsCred’s New Head of Product
new product features for a quick interview about what goes into building and improving a leading Content Marketing Platform.
I was with one brand thro ...
The Lessons We Can All Learn From Sears’s Branding Blunders
The time customers spent in the stores?
With an outdated logo and brand message, a less-than-appealing store experience and a failure to embrace influ ...
This New Platform Aims to Help Freelancers Boost Their Marketing Skills
Part of being a successful solopreneur or freelancer is making sure that you are up to date on the latest technology and skills required to make an im ...