Category: Content Marketing
Why You Need Vertical Visuals If Your Audience is Mobile
Originally, they were not created for mobile users, but they are the perfect format for vertical content.
To successfully incorporate this type of ver ...
Free Webinar: Make the Most of Small Business Saturday and Kick Off the Holiday Season!
It can be a big day for small businesses and a great kick-off to the holiday season.
It is coming up on Saturday, November 24, and if you plan ahead, ...
Rewriting the Beginner’s Guide to SEO, Chapter 5: Technical Optimization
How websites work If search engine optimization is the process of optimizing a website for search, SEOs need at least a basic understanding of the thi ...
Should Your Cannabis Company Hire a Publicist?
Facing challenges marketing their brand, some cannabis companies turn to traditional public relations to get the word out.
Image credit: PhotoAlto/Fre ...
Want Higher Response Rates? Start Treating Your Sales Prospects Like People.
Sales is about communication, about nurturing that relationship and building trust.
After all, sales reps are doing so many things wrong: Talking too ...
3 Reasons You’re Not Seeing Tangible ROI With Your Social Media Efforts
Not telling your brand story, posting inconsistently and missing out on paid advertising opportunities could sink your brand.
So, if you're not seeing ...
Study: The 2019 Creative and Marketing Salaries Guide
I went to art school growing up.
In college, I majored in drama.
Let us know how waiting tables goes.” Mercifully, I found out about content marketing ...
3 Simple Questions that Help You Craft Better Headlines
What makes this content special?
The answers to these questions most likely won’t produce the exact headline you’ll use.
1. Who will benefit from this ...
The 5 New Rules of Video Marketing Success
I’m talking about something more fundamental – something that can help that good video work to have the impact every marketer and brand wants from the ...
My Book and Baby Are Due the Same Day! Follow Along on My Journey. Episode 14: New York Fashion Week.
Opinions expressed by Entrepreneur contributors are their own.
This video is part of a series brought to you by Entrepreneur’s book division, Entrepre ...