Category: Content Marketing

Surprising SEO A/B Test Results – Whiteboard Friday
In this week's edition of Whiteboard Friday, Will Critchlow explains a bit about what A/B testing for SEO entails and describes some of the surprising ...

9 Ways to Promote Your Marketing Content
Content only works, only influences potential customers, when those would-be customers can find it.
Posting an article to your company’s site and on s ...

4 Critical Steps for Building a Memorable Brand
But what really sets us apart is our brand.
We have worked hard to customize the co-working experience, and our brand is what makes us memorable -- it ...

13 Reasons Why You Should Consider Text-Based Marketing
85% of mobile device users prefer a text from businesses over phone calls or emails Turns out, when given the choice, customers would rather engage vi ...

Power Pages and Best Answer Content: Should You Go Long or Short Form?
Is it better to use short form or long form content for content marketing?
In that same study, the average word count of a Google first page result wa ...

The E-Commerce Benchmark KPI Study: The Most Valuable Online Consumer Trend of 2018 Revealed
What’s the average conversion rate for online-only vs multi-channel retailers?
The client was asking us, "could we optimize our search and social camp ...

13 of The Easiest Ways to Increase Sales on Instagram Right Now
But now, you can include links to your website in Instagram posts – if you advertise.
Tell a story through your Instagram content using photos and vid ...

7 Tools for Content Creators to Survive Writer’s Block and Stay Productive
The reason, ofcourse, is lost time: If you’re creating content primarily for purposes of inbound marketing, simply waiting for inspiration to strike i ...

How This 4-Step Sales Process Has Earned Me $5 Million in the Last 18 Months
If you're not both leaving the sales call feeling inspired and motivated about talking the next step, you don't have your sales game down.
So, if you ...

Doors to Copyblogger’s Content Marketer Certification Close Today
The last time I had a “normal job” was in 2008.
Maybe you remember that year.
I really think I would have crashed and burned if I hadn’t had a group o ...