Category: Marketing Tools
Weekend Reading: “Killing Marketing” by Joe Pulizzi
For the 139th episode of The Marketing Book Podcast, I interviewed Joe Pulizzi, co-author with Robert Rose of Killing Marketing: How Innovative Busine ...
Transcript of The Hidden Personality Types That Drive Everything We Do
What’s going on with these people?” And so on and I would see these patterns and so I was trying to make sense of things that I kept seeing in the way ...
5 Ways to Transform Your Content From Adequate to Awesome
A 2017 study by Heinz and Highspot revealed a 15% gap between what marketing teams rated as the importance of content accessibility and their own team ...
How to Create a Content Marketing Strategy for Virtual Reality
How to Create a Content Marketing Strategy for Virtual Reality.
71% of consumers think a brand that uses virtual reality is forward-thinking.
Creating ...
Effective Content Marketing Strategies: Saving Money and Resources
Effective Content Marketing Strategies: Saving Money and Resources.
In this case, we are understanding that there is a need (user-friendly website) bu ...
14 Reasons Your Business Desperately Needs a Content Marketing Strategy
Whether your business is in digital marketing starter kit mode or you have saturated the web with your brand’s presence already, you’re missing out if ...
Permission Marketing: Love it or Hate it?
Permission Marketing vs. Interruption Marketing Permission marketing shifts the power to the consumer.
This activity alone makes it different than tra ...
5 Mistakes That Will Bankrupt Your Agency
Instead, always give them three options.
This option should be your ideal sale and what’s really best for the client.
Once you’ve constructed your “mi ...
How To Write Content That Boosts Your Bottom Line
When virtually all of your customers are spending their waking hours reading, searching for, and sharing content online, it makes total sense for you ...
How to Make Your Google AdWords Ads More Impactful Without Spending More
So how can you go about making your Google AdWords ads bigger for the same (or maybe even a lower) cost?
This is where ad extensions come in.
A Google ...