Category: Uncategorized

NUS Lee Kuan Yew School of Public Policy picks content marketing agency
NUS Lee Kuan Yew School of Public Policy picks content marketing agency.
NUS Lee Kuan Yew School of Public Policy (LKYSPP) has appointed King Content ...
Four Steps For Creating A Marketing-Sales Metrics Model That Drives Growth
Four Steps For Creating A Marketing-Sales Metrics Model That Drives Growth.
My company offers a program that trains people to work in the innovation e ...

How Much Should I Spend on Content Marketing in 2017?
Within that budget, they are wondering: how much should I spend on my content marketing budget in 2017?
If all you do is talk about yourself, there wo ...

B2B Technology Marketing – Market Spotlight: DACH
An Interview with Achim Karpf, CEO of NetPress – the Content Marketing Agency In this series we’ll be giving in-depth interviews with regional markete ...
When Facts Fall Short: Why Brands Need a Point of View
When Facts Fall Short: Why Brands Need a Point of View.
The article itself wasn’t all that controversial.
It was a fairly standard advertorial, presen ...

Infographic: How Tech Has Changed Black Friday
Infographic: How Tech Has Changed Black Friday.
It’s true, tech is changing holiday shopping habits—not just because I skipped Black Friday this year ...

Research claims 70% of marketers believe their content is ‘limited, basic or inconsistent’
A new study claims 70% of marketers in Asia Pacific believe their content marketing efforts are ‘limited, basic or inconsistent’.
The Hubspot and Surv ...

The Messenger Is The Message: A New Era For B2B Content Marketing
The Messenger Is The Message: A New Era For B2B Content Marketing.
Only 30% of B2B marketers say their organizations are effective at content marketin ...

25 Marketing Influencers to Watch in 2017
Branden Hampton is the king of social media, having built over 33M followers across Instagram, Twitter and Facebook.
He’s also the CEO of the social m ...

‘Dear Ivanka’ Instagram account pleads with future First Daughter for action
'Dear Ivanka' Instagram account pleads with future First Daughter for action.
By using idealized photographs from Ivanka's own social media accounts, ...