Category: Uncategorized
How to Prevent Random Acts of Video Creation
Narrative marketing themes aren’t just for ad campaigns.
They can and should guide larger, more complex content marketing campaigns.
The ultimate goal ...
Episode 62: Movie Trailers are great marketing videos
Episode 62: Movie Trailers are great marketing videos.
Do movie trailers adhere to the same basic rules of other marketing videos?
On this episode the ...
Is Social Media And “Employee Advocacy” Possible Within Regulated Industries?
Is Social Media And "Employee Advocacy" Possible Within Regulated Industries?.
How does this square with the concept of “employee advocacy”, where fir ...
A Content Marketing Outline to Plan Out Your Campaign
A Content Marketing Outline to Plan Out Your Campaign.
Creating a content marketing plan allows you to create, manage, and measure all of your content ...
Frase’s Research Assistant Ends the Need for Writers to Keep a Million Tabs Open
Frase's Research Assistant Ends the Need for Writers to Keep a Million Tabs Open.
twitter For modern writers, a challenge many of us face is the need ...
How to improve your Facebook feed, so we see the next Trump coming
The Facebook algorithm's only mission is to keep you engaged with Facebook.
Here are a few straightforward ways you can get a news feed with a more di ...
Webinar: Everything You Need to Know About Contently Live
Webinar: Everything You Need to Know About Contently Live.
B2B marketers know that even the world’s best content won’t drive leads if it lives on an i ...
Facebook’s Miscalculated Metrics: What Marketers Need to Know
Facebook's Miscalculated Metrics: What Marketers Need to Know.
Things were overestimated.
And at the end of the day, what did it mean for marketers?
I ...
Why SEO should always complement your content marketing
More often than not, this is followed by another question: “How should SEO and content marketing teams work together to achieve success?” Let’s explor ...
Taking a Goals-Based Approach to Social Media
Social media is just like any other marketing channel.
The real question becomes, “What are you trying to build?” Here are the four most common goals ...