Content Marketing Should Be Like Giving Out Muffins at a Train Station. But you know what, it wasn’t that bad today because there was a guy running for state representative handing out muffins to everyone on the platform. This is what your content marketing should do for you. It should be exactly like handing out muffins to influence strangers at a train station.Here are the three things the candidate did right that you can apply today: 1. After I selected my muffin, he asked me a little about myself. Lesson for content marketing: We all talk about listening to our customers, but how many of us actually do it? You need to listen both quantitatively and qualitatively. The quantitative part is relatively easy: Collect the numbers, analyze them, and see what’s working. Lesson for content marketing: When asking your prospects and customers to take the next step with you, do it in a way that aligns with your brand. They’ll help you create content that provides real value for your prospects, helps (not hurts) your brand, and may even get them to reconsider their next purchase.
It was chilly this morning at the train station and the scheduling board showed that my train was 15 minutes late. No wait, make that 17 now. But you know what, it wasn’t that bad today because there was a guy running for state representative handing out muffins to everyone on the platform. Although my stance on most of the issues didn’t align with his ideas, he actually got me to look him up on my phone and reconsider how I planned to vote.
This is what your content marketing should do for you. It should be exactly like handing out muffins to influence strangers at a train station.Here are the three things the candidate did right that you can apply today:
1. He provided something valuable. He didn’t just walk up to me and start talking about his platform, which would have been a huge turnoff that sent me running for the hills. Instead, he had a nice selection of breakfasty items that got my stomach growling. He also reached everyone at the exact right moment, just as tempers were flaring and patience was waning as we waited for the forever-late train.
Lesson for content marketing: Don’t ask someone to marry you on the first date. Provide your prospects with something valuable that will actually help them do their jobs better. Be helpful first before asking them to do something for you.
2. He listened to me. After…
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