Edge agency joins independent Global Content Marketing Network

Edge agency joins independent Global Content Marketing Network. Richard Parker, managing partner at Edge said the “strategic partnership” would open up opportunities for global reach as well as idea sharing. “It’s kind of a mutual learning thing. There’s obviously new business advantages with it in that we will help each other win new clients by leveraging the experience that each of the different agencies of the group have.” Parker said of the agency’s decision to join the partnership: “The reason we’ve become a part of it is because it enables us to compete with network agencies a little bit more in that we have access to a global network. Volkswagen is a mutual client of the network and will be one of the first brands to experience the benefits of the new alliance. “What we’re doing is now talking to each other and thinking about how we can do some kind of central planning around it.” However Parker said the focus would remain on Volkswagen as a local client. Volkswagen will be one of the first global brands to experience the benefits of the network. Parker told Mumbrella the partnership would also involve a lab in New York that will allow agencies to collaborate on ideas and drive innovation in the content marketing space. “It’s a lab that drives innovation within the content marketing space. Parker said while the staff exchange is a great opportunity for employees, it will also have benefits for the business.

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Edge has teamed up with three global powerhouses in the content marketing space to become a part of the Global Content Marketing Network.

The alliance puts the independent agency, which has offices in Sydney and Melbourne, alongside London’s Seven, Europe’s C3 and the United States’ Meredith Xcelerated Marketing (MXM), in a strategic alliance to provide global solutions for large clients.

Edge

Richard Parker, managing partner at Edge said the “strategic partnership” would open up opportunities for global reach as well as idea sharing.

“Basically we are sharing intelligence around common clients around approaches to different industry silos,” Parker said.

“It’s kind of a mutual learning thing. There’s obviously new business advantages with it in that we will help each other win new clients by leveraging the experience that each of the different agencies of the group have.”

Parker said of the agency’s decision to join the partnership: “The reason we’ve become a part of it is because it enables us to compete with network agencies a little bit more in that we have access to a global network. It gives us scale and reach that we didn’t have previously.”

edge-agency
Edge has become a part of the Global Content Marketing Network.

Volkswagen is a mutual client of…

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