Name: Maureen Jann Title: Director of Marketing Company: Point It What brought you to Content Marketing World 2016? I needed to be where other people were doing amazing content marketing work so I could learn. And there’s really only one place where the best in content marketing come and that’s CMWorld. Could you tell our community (for those that weren’t there) the two fun things you did to prepare for CMWorld 2016? So, I actually did three things to prepare for CMWorld: Create a networking bingo card! I saw pictures of the event and was delighted to see so many people embracing the brand’s orange color and it dawned on me that I just didn’t have enough orange to rock. We found each other to be kindred spirits over related (and delicious) cocktails at a bar in Cleveland. Last year, I was a volunteer. I propose we break up the advanced sessions into two parts: Introducing a topic – short lecture: You shouldn’t need to do a lot here, the abstract will have already sold it. People who are choosing advanced sessions already understand the concepts and are likely to be looking for either forward-thinking topics or advanced skill building Application – how to apply it to common situations: Let’s put it into practice.
As we’ve mentioned many times over, our #CMWorld friends that we chat with every week on Twitter (and beyond) is the glue that holds our community together. Not only is this group very kind and fun, they’re also really, really smart. Maureen Jann happened upon the #CMWorld chat awhile back, and has become a steady force – regularly offering us great advice, counsel and support in our chats, and sometimes even commiseration when she can relate to a particular content marketing challenge.
Maureen came to CMWorld 2016 armed and ready to make some friends. No spoiler alerts here, you’ll need to keep reading to see how Maureen jumped right into the action at Content Marketing World beginning at a small get-together before our workshop day. Monina Wagner and I gave a curious look as Maureen came armed with cards…well, OK, now I’m spoling it, so you’ll just have to read below.
Introducing the lovely and brilliant Maureen Jann. Enjoy getting to know her!
Name: Maureen Jann
Title: Director of Marketing
Company: Point It
What brought you to Content Marketing World 2016?
In 2013, I was given an opportunity to dive deeply into content marketing and as soon as I had a real taste of it, I knew this was the type of marketing I wanted to do. I needed to be where other people were doing amazing content marketing work so I could learn. And there’s really only one place where the best in content marketing come and that’s CMWorld. When I started tweeting along with the hashtag as a way to connect with that community, I was even more convinced. So, when an opportunity appeared last year, I jumped at the chance.
We know you’re all about networking. Could you tell our community (for those that weren’t there) the two fun things you did to prepare for CMWorld 2016?
So, I actually did three things to prepare for CMWorld:
- Create a networking bingo card! I was really coming to this event without knowing anyone in person and I was a little nervous. So, as I like to do, I came prepared with a framework for success in the form of a game. The bingo game included boxes with notable traits of people around me and the goal was to meet them, take a picture and mark them off. I brought enough of them to hand out and it doubled as a fun little marketing piece for Point It. I had prizes too! Ultimately, it was a lot of fun and people sought me out to get their own card.
- Put together a twitter meetup. I had met so many incredible people in the Twitter world that Content Marketing Institute had put together and I thought would be the perfect opportunity to meet those folks IRL. So, about 12 of us gathered at a hotel bar and then grabbed some dinner after. It gave us all an incredible opportunity to connect, solidify budding friendships and learn more about work, families, pets, and aspirations. I came away with new friends that I’ve stayed in contact with all year long.
- Shop for orange pants. I saw pictures of the event and was delighted to see so many people embracing the brand’s orange color and it dawned on me that I just didn’t have enough orange to rock. #orangeproblems I’ve been collecting more orange things.
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