How to Find Your Competitor’s Backlinks – Next Level

How to Find Your Competitor’s Backlinks – Next Level

How to Find Your Competitor’s Backlinks - Next Level. In Moz’s SEO training classes, we discuss how to identify and prioritize sources of backlinks using a mix of tools. One tactic to quickly find high Domain Authority sites that have a history of linking to pages discussing your topic is to study your competitors' backlinks. In order to identify sources of links that are delivering link equity, I set the parameters above the list as follows: Target This - Root Domain, Links Source - Only External, and Link Type - Link Equity. Step 4: Export results into .csv Most reports in Open Site Explorer will allow you to export to .csv. Step 5: Compile .csv results from all competitors Once you have Open Site Explorer exports from the top 5–10 competitors, compile them into one spreadsheet. Step 6: Sort all results by Page Authority Page Authority is a 1–100 scale developed by Moz that estimates the likelihood of a page’s ability to rank in a search result, based on our understanding of essential ranking factors. Higher Page Authority pages also will be delivering more link equity to your competitor’s site. Step 7: Review all linking sites for opportunities Now you have a large list of sites linking to your competitors for keywords you are targeting. If you like these step-by-step SEO processes, you'll likely enjoy the SEO training classes provided by Moz.

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Welcome to the newest installment of our educational Next Level series! In our last episode, Brian Childs equipped copywriters with the tools they need to succeed with SEO. Today, he’s back to share how to use Open Site Explorer to find linking opportunities based upon your competitors’ external inbound links. Read on and level up!

In Moz’s SEO training classes, we discuss how to identify and prioritize sources of backlinks using a mix of tools. One tactic to quickly find high Domain Authority sites that have a history of linking to pages discussing your topic is to study your competitors’ backlinks. This process is covered in-depth during the SEO Link Building Bootcamp.

In this article, I’ll show how to create and export a list of your competitor’s backlinks that you can use for targeting activities. This assumes you’ve already completed keyword research and have identified competitors that rank well in the search results for these queries. Use those competitors for the following analysis.

How to check the backlinks of a site

Open Site Explorer is a tool used to research the link profile of a website. It will show you the quality of inbound links using metrics like Page Authority, Domain Authority, and Spam Score. You can do a good amount of research with the free version, but to enjoy all its capabilities you’ll need full access; you can get that access for free with a 30-day trial of Moz Pro.

Step 2: Enter your competitor’s domain URL

I suggest opening your competitor’s site in a browser window and then copying the…

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