How to Gain 100k Monthly Twitter Impressions

Twitter offers a chance for brands to actively engage and interact with audiences in 140 characters or less. Engagement levels and audience numbers are growing as a result, and we’re confident that we’ve learnt a thing or two about social media optimisation. Followerwonk could be the answer; it’s a great tool that creates a word map that summarises the interests of your followers based on their personal information. Just like in the advertising world, it makes sense to base your tweets and corresponding content on the interests of the audience. You will need to source content from across the web and post it directly to your followers. You gain more impressions and responses and you don’t have to do very much. By using the information gained from Twitter and other analytical tools you will be able to find items that genuinely interest your followers. Buzzsumo’s trending function gives insight into trending stories and articles from across social media. Whilst functioning as a good way of discovering quality content, it also means that you can be up to date and relevant when it comes to writing your own blog posts or general opinion tweets. Sprout Social is a paid social media tool which handles reports, scheduling, monitoring and feed plug-ins, excellent if you don’t feel the need to constantly monitor your account.

Author: Neil Collard / Source: Jeffbullas’s Blog

Twitter offers a chance for brands to actively engage and interact with audiences in 140 characters or less. To say that it’s an effective method of reaching out to people would be an understatement – which is exactly why every business should be constantly looking at ways to boost their reach.

To substantiate this further, there is no other platform in the world offering such active engagement, where consumer feedback can be measured so instantly and with such accuracy. A newspaper ad does not get favourited, a billboard cannot be re-tweeted; TV commercials, even with large viewing figures, do not indicate genuine engagement. You cannot directly and rapidly reply to any of these forms of advertising.

We recently revised our Twitter strategy and have since seen our monthly impressions grow fivefold, from 20,000 per month to well over 100,000. Engagement levels and audience numbers are growing as a result, and we’re confident that we’ve learnt a thing or two about social media optimisation.

Here’s a few best practice tips to get you started:

Learn the lingo

Whoever is behind the tweets should have a personal account themselves; being aware of the intricate subtleties of creating content that stirs a reaction is part of what makes Twitter so successful for businesspeople.

If you are not actively doing this in your own life on a daily basis, you are unlikely to have a clue how to engage correctly in the business arena.

At best, it will come across forced. At worst, your followers will vanish in droves.

Discover your audience

Audience image for increasing Twitter impressions — To engage with an audience you have to understand what it is to be that audience.

Do you know who’s following you? To know what you should be posting depends on who you are trying to appeal to, but going through each of your followers’ profiles and learning their interests would take forever.

Followerwonk could be the answer; it’s a great tool that creates a word map that summarises the interests of your followers based on their personal information.

The Analytics tool on Twitter also summarises information based on individual tweets, providing helpful graphs to define your demographic.

Once you have this information you will be able to get an idea of the most suitable content for your tweets.