You will see a list of people and tweets matching your search term. First, search for the term you're interested in using the search bar in the top-right corner of the Twitter homepage: Then, when you reach the results page of your Twitter search, tap the gear icon and select "Save this search." Make a Twitter list based on your findings and spend some time each day running through the list to see what they have to say. After all, that's what social media is all about. If you want some help getting started, here's a Twitter list of social media experts and influencers that we admire at HubSpot. Now that you have a list of influencers and hashtags that you can follow on social media, you can set up a Google Alert for some of them. Instagram's Explore tab lets users search for terms and hashtags to see what content people are sharing on the platform that day. Whether there's an update to Facebook, a new social network that's making traction, or a new theory on the future of social media, you are sure to find it in LinkedIn groups. However, more important than subscribing to these blogs is making sure you set aside time each week to read through your content. Here are a few we recommend setting up to keep track of social media news: There are various free news aggregation RSS feeds that you can customize and subscribe to to centralize news from a variety of different sources all on one page.
If you’re a social media marketer, two things are almost certain: You spend a lot of time on your mobile phone, and you spend even more time teaching your friends and colleagues how to use the latest apps and features because you’re at the forefront of it all.
Social media is constantly evolving. This makes marketers beg the question: How do I keep track of everything that’s changing — and still have time to do my job?
We feel your pain, and we’re here to help. We’ve rounded up our tips and tricks for keeping up with social media news that we use every day here at HubSpot. And once you have a system down, keep track of what you’re sharing on social media this month with these tools for managing your social media calendar.
11 Tips for Keeping Up With Social Media News & Trends
1. Create a stream on Twitter with popular hashtags.
The best place to find out the most recent news about social is — you guessed it — on social media. Start by creating a stream on Twitter with popular social media hashtags. You can use terms like #socialmedia, #smchat, or #inboundmarketing — if you need more ideas, check out Hashtags.org. Avoid searching for a term that’s too general (like #marketing) because you’ll quickly see a swarm of tweets flooding into your stream.
HubSpot customers can create a stream using HubSpot Social Inbox. First, start by typing your hashtag into the search box at the top of the screen.
Then, check out your results. You will see a list of people and tweets matching your search term.
If you like the sampling of results that you see, you can create a stream with that hashtag.
If you’re not a HubSpot customer, you can save searches directly on Twitter in a very similar manner. First, search for the term you’re interested in using the search bar in the top-right corner of the Twitter homepage:
Then, when you reach the results page of your Twitter search, tap the gear icon and select “Save this search.”
The beauty of social media is that the experts often hang out there, too. Whenever there is a new announcement or update in the social media world, you’ll find influencers discussing it on Twitter.
Use the hashtags that you gathered in the previous example and pick out some of the most active people tweeting on them. Make a Twitter list based on your findings and spend some time each day running through the list to see what they have to say. And don’t be shy to ask them questions yourself. After all, that’s what social media is all about.
If you want some help getting started, here’s a Twitter list of social media experts and influencers that we admire at HubSpot. It’s a public list, so you can follow it, too.
3. Set up Google Alerts on terms and influencers.
Now that you have a list of influencers and hashtags that you can follow on social media, you can set up a Google Alert for some of them. That way, you’ll get regular updates when they post content or are interviewed about social media.
Pick your top three favorite influencers or topics and set up Google Alerts for them. This will help you stay up to date on any breaking news in the industry. We recommend getting these alerts once a day so your inbox isn’t completely clogged.
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