Once you've identified where the opportunity to nab a featured snippet lies, how do you go about targeting it? Video Transcription Today, we are going over targeting featured snippets, Part 2 of our featured snippets series. But a lot of times I'm not even looking at some of this stuff when I'm comparing the current featured snippet page and the page that we currently rank on page one for. Google wants to provide a very simple, cohesive, quick answer for searchers and for voice searches. Competitive markup, if you see a current featured snippet that is marked up in a particular way, you can do so to be a little bit more competitive. I am trying to target a list result, and the page we currently rank on number one for has Roman numerals. I saw that the current featured snippet page has all these links. So I started to look into what are some easy backlinks I might be able to grab for that page. So I suggested a link to our Moz page, and within the notes I said, "Hello, so and so. I changed that to "export backlink data into CSV."
Once you’ve identified where the opportunity to nab a featured snippet lies, how do you go about targeting it? Part One of our “Featured Snippet Opportunities” series focused on how to discover places where you may be able to win a snippet, but today we’re focusing on how to actually make changes that’ll help you do that. Give a warm, Mozzy welcome to Britney as she shares pro tips and examples of how we’ve been able to snag our own snippets using her methodology.
Click on the whiteboard image above to open a high-resolution version in a new tab!
Today, we are going over targeting featured snippets, Part 2 of our featured snippets series. Super excited to dive into this.
What’s a featured snippet?
For those of you that need a little brush-up, what’s a featured snippet? Let’s say you do a search for something like, “Are pigs smarter than dogs?” You’re going to see an answer box that says, “Pigs outperform three-year old human children on cognitive tests and are smarter than any domestic animal. Animal experts consider them more trainable than cats or dogs.” How cool is that? But you’ll likely see these answer boxes for all sorts of things. So something to sort of keep an eye on. How do you become a part of that featured snippet box? How do you target those opportunities?
Last time, we talked about finding keywords that you rank on page one for that also have a featured snippet. There are a couple ways to do that. We talk about it in the first video. Something I do want to mention, in doing some of that the last couple weeks, is that Ahrefs actually has some of the capabilities to do that all for you. I had no idea that was possible. Really cool, go check them out. If you don’t have Ahrefs and maybe you have Moz or SEMrush, don’t worry, you can do the same sort of thing with a Vlookup.
So I know this looks a little crazy for those of you that aren’t familiar. Super easy. It basically allows you to combine two sets of data to show you where some of those opportunities are. So happy to link to some of those resources down below or make a follow-up video on how to do just that.
All right. So step one is identifying these opportunities. You want to find the keywords that you’re on page one for that also have this answer box. You want to weigh the competitive search volume against qualified traffic. Initially, you might want to just go after search volume. I highly suggest you sort of reconsider and evaluate where might the qualified traffic come from and start to go after those.
From there, you really just want to understand the intent, more so even beyond this table that I have suggested for you. To be totally honest, I’m doing all of this with you. It’s been a struggle, and it’s been fun, but sometimes this isn’t very helpful. Sometimes it is. But a lot of times I’m not even looking at some of this stuff when I’m comparing the current featured snippet page and the page that we currently rank on page one for. I’ll tell you what I mean in a second.
So we have an example of…