How to Write a Book to Build Your Brand

How to Write a Book to Build Your Brand

Whenever I mention that I write books, I'm frequently asked about my writing process and how I went about producing Connected to Goodness and Compassionate Capitalism. Putting a RIC into practice When it comes to the Reasons that you're writing the book, you need to focus on the message you want to share, and how exactly you want to get it across. Next, are there clear takeaways that you're going to provide your readers? These are important questions that you need to ask and have concise answers for, before starting down the path of writing your book. Finally, you need to analyze the Capabilities that you have (or need) to write the book, as well as what you need to do to get it published. Before I started writing my book, I went to the Napoleon Hill Foundation and asked bestselling author Greg S. Reid for advice about doing an evergreen business book, on the order of Napoleon Hill's Think and Grow Rich. Finally, I write a brief conclusion to remind readers about the topics that are most impactful and summarize my message. That transcription is what I use to start the self-editing process. Capture these ideas when you share them with others. Remember: Make sure you're clear on the Reasons, Impacts and Capabilities for writing, while ensuring that you use the AAA Strategy to stay aligned with your goals.

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How to Write a Book to Build Your Brand

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Whenever I mention that I write books, I’m frequently asked about my writing process and how I went about producing Connected to Goodness and Compassionate Capitalism.

The most important step when you decide to write a book is to take the time to do what I call a RIC analysis: First, take a look at the Reasons that you want to write a book. Next, consider the Impact that your book is going to have. Finally, review the Capabilities you have, want or need in order to write the book you desire.

Not only will these three steps give you alignment, better preparing you to move through the writing process, but this approach will also significantly help you to avoid wasting time, money and energy.

Putting a RIC into practice

When it comes to the Reasons that you’re writing the book, you need to focus on the message you want to share, and how exactly you want to get it across. The most important Impact to consider before writing includes whether there’s a big enough audience (aka demographic) to support your book. Next, are there clear takeaways that you’re going to provide your readers? What value do these takeaways present? These are important questions that you need to ask and have concise answers for, before starting down the path of writing your book.

Finally, you need to analyze the Capabilities that you have (or need) to write the book, as well as what you need to do to get it published. Every author must determine how they’re going to publish. While today it’s easy to self-publish, first you need to put together a publishing plan using the AAA strategy: getting Alignment, taking Action and then preparing for Adjustment.

Related: I Published a Book 5 Years Ago and I’m Still Getting Paid. Here’s How to Take Your Book From an Idea to a Source of Passive Income.

Don’t be afraid to ask for advice.

If you’re having trouble answering any of these questions, do yourself a favor and seek out a mentor. Before I started writing my book, I went to the Napoleon Hill Foundation and…

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