BtoBet to present ‘intelligent AR’ marketing tools at ICE 2017

BtoBet to present ‘intelligent AR’ marketing tools at ICE 2017. Seeking to break new ground within the betting and igaming technology, industry platform provider BtoBet will present its ‘first mobile intelligent augmented reality’ functions at ICE 2017 (7-9 February to London ExCeL). Detailing the technology, BtoBet leadership states that augmented reality (AR) could revolutionise all aspects of betting/igaming’s value chain. As a data led industry platform and software provider BtoBet wants to gain first mover advantage in the fast-moving field of AR. BtoBet AR releases at ICE 2017, will focus on player marketing initiatives with the platform provider seeking to boost client player engagement and cross-channel data which will feedback to BtoBet’s Sportsbook & Casino Recommendation Engine. Sabrina Soldá, CMO of BtoBet commented on AR capabilities: “In the evolving iGaming industry players are showing an increasingly need of attention, enjoyable gaming/betting experience and interaction. With our high qualified team of technology development, we have studied a solution able to meet all these needs. Combining our A.I. technology platform – giving operators a full data players’ control and management, real time – with a totally new AR solution providing players the most advanced and exciting gaming experience”. The Malta-based firm will display the following three AR components at ICE 2017; ‘BtoBet Odds AR Comparison’, ‘AR Bonus Hunting’ and ‘Virtual Assistant’.