5 Strong and Easy Social Media Tactics to Boost Your Social Media Engagement. Social media engagement is like a health-check for your social media page. However, creating social media engagement is hard. A strong identity is great for brand recall. Content that inspires emotion Emotions create engagement because they’re the one of the best ways to connect with an audience. That’s why motivational quotes get shared on social media as much as they do. You could begin connecting with your audience with something as simple as quotes that align with your brand identity. Contests to boost social media visibility If you’ve noticed, several companies are running fairly simple contests on social media. Personalized responses and outreach Personalized marketing can help you really catch your target audience’s attention and get people excited about your brand. Both require the aid of active social media listening.
Social media engagement is like a health-check for your social media page. If your social media pages have less than healthy engagement levels, they’re not likely to return a respectable ROI. However, creating social media engagement is hard. Even brands that have exceptionally huge followings (40k-50k) sometimes see meager activity on their posts (4-5 likes/shares).
So what really incites audience engagement? The following is a checklist of 10 tricks and tools that answer that question.
1. Consistent and frequent posting
Frequent and regular posting is essential for social media success. Proof of this statement is State Bicycle Co.’s Facebook page. By posting over 80 pieces of content each month, the page has dramatically increased its followers from 4000 is 2013 to over 400,000 presently (that’s a 100X increase).
2. Consistent branding to boost brand recall
Think orange, anything come to mind? Handicraft-couture brand Etsy has exemplary branding with its trade-mark orange and brown color scheme. By consistently associating your brand with set colors, fonts and a tone of speaking, you powerfully build a personality for it on social media.
A strong identity is great for brand recall. Establishing one can be tricky, when you don’t have a background in design. However, easy to use image editors like Canva can help you overcome…