Why the Video Platform Reigns as the Best of Internal Communications Tools

Yours is the job that’s tougher to measure – you’re focused on communicating with and engaging employees, and helping them feel connected to the business, leading to an increase in morale and productivity. But employees are too busy for you and your messages! You’re using email, communicating on your company intranet or social platform…you’re trying to strengthen your strategy with all the best internal communications tools. But are you using video? 54% of internal communications professionals say their employees expect video. So if you want to give employees what they want and need, video is key. If a video platform is one of your internal communications tools, you can easily embed your video content on your Intranet, or even in your email (by including a clickable video thumbnail that opens up on a branded ‘sharing page’). If you’re using a video platform, you can live stream your videos and offer the content to employees on any device and through multiple vehicles. No coding to embed or update videos, or share live streaming content, or add calls-to-action. No having to work with IT to get your video content and platform working seamlessly with your other tools and communications vehicles.

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If you’re on an internal communications team, you’ve probably felt at some point that you’re in a bit of a thankless job. You don’t have a direct line to bringing in sales and increasing profits or building product lines. Yours is the job that’s tougher to measure – you’re focused on communicating with and engaging employees, and helping them feel connected to the business, leading to an increase in morale and productivity. But employees are too busy for you and your messages! They have work to do and don’t want distractions or uninteresting information.

Your role is vital to your business, yet your efforts may not be getting the recognition they need and deserve. But why? You’re using email, communicating on your company intranet or social platform…you’re trying to strengthen your strategy with all the best internal communications tools.

But are you using video? 54% of internal communications professionals say their employees expect video. Not only do they want it, but employees have come to expect it! So if you want to give employees what they want and need, video is key. But how do you do it? You can’t put internal (and confidential) information on YouTube, and you probably don’t have a background in IT or development to figure out how to embed video files on your site.

That’s why the smartest internal communicators look to a video platform to enhance their communications tools and strategies. Why? Let me count the reasons for you, so when you’re considering the best internal communications tools to strengthen your own results, you’ll know exactly what to look for:

1. Securely share your internal and confidential information

One of the biggest concerns for an internal communications team? That any of the materials disseminated to employees may find their way outside of the company, which can lead to product patent issues, security leaks, or any other breaches. With a video platform, you can lock down your videos so they are accessible only through certain domains, or by predefined groups or email addresses. So no matter how you share your information, you can rest easy knowing that it’s well protected, and can only be viewed by the audience you intended.

2. Embed and share your videos where your employees are

YouTube isn’t always a great solution for internal communication teams due to security, and also because some locations around the world block the site. If you’re a large company with offices around the world, you need something better. No matter what size company you are, you need a solution that reaches your employees on any device, using multiple communications vehicles. If a video platform is one of your internal communications tools, you can easily embed your video content on your Intranet, or even in your email (by including a clickable video thumbnail that opens up on a branded ‘sharing page’). You can even include all your content on a Video Hub, which acts like your own internal YouTube channel, where employees can search organized content. No matter where they are, or if they’re using a mobile device or computer, you’ll be able to get your employees video content that will help them feel connected to you.

3. Edit your content easily, without the mess of tearing down and resharing

One of the constants about internal communications is that it’s always changing. Often messages need to be edited to heighten urgency, revise dates or action items, emphasize key points or remove outdated ones, or even fix accidental errors. But if you’ve shared content through a variety of vehicles it can take a lot of time and effort to pull down all the content and reshare it – you may even lose track of where it’s been shared. When you’re using a video platform as part of your internal communications tools, you can edit a video in your library, and wherever that video has been shared by you, it will automatically update with the new version. You’ll have the confidence of knowing that your employees will always have the latest and greatest information.

4. Get the analytics you need to strengthen your content

However you’re disseminating your messages, how do you know how they’re being received? Are your employees deleting your emails or only skimming them? How often are they accessing your Intranet? If you’re using a video platform to manage your video content, you’ll get detailed analytics on what your viewers are watching, skipping, and rewatching. You’ll know for certain, in greater depth than with other communications mediums, how your content is resounding with employees. That kind of data can help you plan your future communications content and goals, so you can give your employees what’s most useful and relevant to them. You can…

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