YouTube Videos Losing to Facebook Native Videos

YouTube Videos Losing to Facebook Native Videos

Source: Search Engine Journal Search has the powerful ability to "pull" consumers through queries of intent, while social offers its own unique abi

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YouTube Videos Losing to Facebook Native Videos

Search has the powerful ability to “pull” consumers through queries of intent, while social offers its own unique ability to “push” messages to highly targeted audiences. In this report, we compared results from advertisers who manage their programs separately to those who’ve integrated search and social. The research showed that an integrated approach results in more conversions and more revenue.

Facebook native videos get more shares and interactions than YouTube videos and other video formats, according to a new study.

Social analytics provider Quintly analyzed 167,000 Facebook profiles and 6.2 million posts from July 1 to Dec. 31, 2016. Quintly looked at pages with less than 1,000 followers to more than 10 million. Here are a few of their findings.

Facebook Native Video Dominates

Facebook videos dominate on Facebook. Not too surprising. But what is a bit surprising is how much Facebook dominates.

Native videos, including Facebook Live videos, were used by…

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